Digital Marketing Specialist at BSI

Purpose of the position 

• We are looking for a dynamic and driven Digital Marketing Executive to assist in planning, executing, and optimising our digital marketing efforts for BSI in South Africa. Reporting to the Marketing Manager, South Africa, this role is responsible for delivering and optimising digital marketing activities, focusing on content-led solutions directly impacting revenue. 

Key responsibilities:

• Implement and improve digital advertising on the web and social
• Provide data analysis and strategic insights to marketing team members on campaign changes required to increase lead generation, engagement levels, and other marketing goals
• Work closely with the marketing team to help improve conversion rates, optimisation strategies, and online engagement
• Create engaging content across Web & digital platforms
• Manage and maintain SEO (keyword, image optimisation etc.) for the South Africa website, including the social media accounts
• Set up & monitor PPC campaigns across different advertising platforms

Requirements:

• 3 – 5 years of experience in a similar position
• Graduate/Postgraduate graduate in marketing or a relevant field
• Experience with using content management systems, in particular, EPiServer
• Experience in managing prospect and customer databases, including lead upload and data quality maintenance in Salesforce and Marketing Automation platforms (PARDOT).
• Digital Marketing, Web Traffic Management, online advertising and SEO management
• In-depth knowledge of the following digital marketing channels and platforms paid search (Google AdWords), retargeting, display, social advertising, SEO, CRM
• A comprehensive understanding of Google Analytics, Google Search Console and Dragon Metrics in order to report on campaigns
• A background in B2B marketing
• Fluent in English