Digital Marketing Specialist at CHEP

Job Description

Position Purpose

• Develop a comprehensive understanding of the organisation, its products, services and key stakeholders in order to apply this knowledge to gauge the accuracy and to support the proposed execution of all digital marketing materials and tools.
• Support to deliver digital content for Sub-Sahara Africa (SSA) in conjunction with the digital marketing demand generation strategies. 
• Support with maintaining the company website and digital social media communication channels across SSA. Furthermore, support the other IMETA regions with digital marketing as and when required.
• Support alignment, consistency and growth of all external marketing digital communication in alignment with IMETA Comms team

Responsibilities

• Support the Digital Marketing Demand Generation team with:

Content Marketing Support

• Executing on content into the digital channels, such as Pardot, social media platforms, the company website and any other relevant digital communication channels.
• Support the adaptation and/or creation of new and existing content into digital for new as well as remarketing campaigns.
• Ensure regular cadence of CHEP campaign postings as well as quick response tactics to competitor, customer and topical digital marketing campaigns.

• Utilize design and copy writing skills to take the content brief that is produced by subject matter experts and produce content to apply to the digital channels using best practices
• Make sure that content is in line with the content taxonomy and ensuring that it is up to date and presented in a user-friendly manner across all digital channels.
• Update, modify and publish content whilst ensuring quality control of all content being published on CHEP approved digital platforms.
• Support with social media management.

Copy Writing

• Conduct research of customer, competitor and target market activity in order to inform copy and content for CHEP marketing campaigns.
• Support with copywriting for all digital marketing campaigns, brochures, advertorials, etc.
• Ensure alignment with IMETA and Group Corporate Comms teams for all copywriting.
• Support with maintaining the website blog page.

Website Support

• Support and coordinate planning and execute digital content on web pages in a compelling, visual, easy-to-navigate format by collaborating with other marketing and communications functions as well as local business teams.
• Deliver a brand consistent look and feel throughout all web properties ensuring that web content adheres to content strategy, messaging, tone and style.
• Use insights from web analytics, create and implement content to drive engagement, improve visitor interactions, and optimize performance of web properties and communication channels
• Collaborate with other Demand Generation team to plan and execute SEO-optimised content

Digital Marketing Operational Execution

• Scheduling of marketing campaigns for deployment on Oktopost, Monday.com, Pardot, LinkedIn and any other relevant digital marketing platforms.
• Support local Marketing teams with using the CMS (Bynder).
• Co-ordinate digital marketing campaigns with external service providers.
• Quick and Realtime postings of events activities (pre, during and post event).
• Conduct marketing lead qualification (MQL) in Pardot (Salesforce).
• Update and maintain the marketing calendar.

Essential Qualifications

• Bachelor’s Degree
• Digital Marketing / Online Marketing
• Social Media Management
• Business experience

Desirable Qualifications

• Computer Science

Experience

• Minimum of 2-3 years digital marketing experience in a digital and copywriting environment.
• The successful candidate has an in-depth understanding of digital content, communication, technology and branding. The incumbent will distribute the digital content at the firm to drive change of internal and external digital channels, marketing agencies and 3rd parties.
• Experience in digital content distribution process from brief, through design, copywriting, approval and translation coordination and reporting.
• Experience in fitting graphical elements into the digital world.
• Experience in Marketing and B2B communication.
• Experience in CMS Drupal 8.
• Experience in Google Analytics.
• Knowledge of digital trends and social media technologies pertinent to driving digital audience growth.
• Very strong communication skills, with the ability to work in an ambiguous environment and with experience of working on large-scale and time-critical projects.
• Ability to work independently and cooperatively in a global (virtual) team environment to achieve goals.
• Good understanding of the business processes, industries and customers served.

Skills and Knowledge

• Online and social media (LinkedIn, Twitter, Facebook, Instagram, Pinterest)
• Digital Content Marketing
• Must have: Word, Photoshop Elements, PowerPoint
• Experience with Microsoft packages
• Experience with Bynder, Drupal 8, Hootsuite, Salesforce
• Excellent interpersonal skills / savvy and culture awareness
• Ability to simplify complex content
• Creative thinking
• Self-starter, proactive, can do attitude, flexible

Preferred Education

• Degree and equivalent - Marketing

Preferred Level of Work Experience

• 3 - 5 years