Performance Marketing Specialist at Pavago

About the Role:

• We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.
• You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.

Responsibilities:

Campaign Strategy & Execution:

• Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
• Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
• Create, test, and refine ad creatives, audiences, and messaging for peak performance.
• Collaborate with content, creative, and marketing teams to ensure message consistency.

Optimization & Growth:

• Monitor campaign performance daily to identify improvement opportunities.
• Conduct A/B testing on creatives, audiences, and landing pages.
• Optimize bids, budgets, and targeting to maximize ROI and efficiency.
• Stay updated on platform changes and best practices to maintain competitive advantage.

Analytics & Reporting:

• Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.
• Prepare and present performance reports with actionable insights and recommendations.
• Use data-driven findings to refine overall paid media strategy.

Collaboration & Strategy Alignment:

• Work closely with marketing and sales teams to align paid campaigns with business objectives.
• Contribute to broader marketing strategies that integrate paid, organic, and content channels.
• Support the creative process by providing data-backed feedback on ad messaging and visuals.

What Makes You a Perfect Fit:

• You’re a data-driven marketer who loves experimenting and improving campaign results.
• You understand how to build, scale, and optimize campaigns that convert.
• You thrive on combining analytical thinking with creative execution.
• You’re proactive, detail-oriented, and passionate about performance marketing.

Required Experience & Skills (Minimum):

• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).
• Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
• Solid understanding of PPC, attribution models, and conversion tracking.
• Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.
• Excellent communication, time management, and project coordination skills.

Ideal Experience & Skills:

• Experience in both Lead Generation and E-commerce campaign strategies.
• Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo).
• Understanding of funnel marketing and audience segmentation.
• Google Ads and Meta Ads certifications.
• Experience managing multiple ad accounts or client portfolios.

What Does a Typical Day Look Like?
A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will:

• Review campaign performance dashboards and metrics.
• Launch, adjust, and optimize ad campaigns based on real-time data.
• Collaborate with design and content teams on new creatives.
• Experiment with new targeting, bidding, or ad formats.
• End the day analyzing trends and preparing strategy updates.
• In short: you’ll be the driving force behind scalable, data-backed marketing success.

Key Metrics for Success (KPIs):

• Click-Through Rate (CTR)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead or Sales Volume Growth
• Budget Utilization Efficiency