Digital Marketing Specialist & Copy Writer at KPMG South Africa

Description
 
Job title/position:  Digital Marketing Specialist & Copy Writer

Number of positions: 1

Function and Business Unit:  Infrastructure – CLIENTS & MARKETS

Description of the role and purpose of the job: This role is split in two:

• Social Media Specialist: Developing, implementing, and managing marketing campaigns and ensuring that the KPMG brand is showcased on all social media platforms. To build awareness of brand and to increase KPMG profile.

Copywriter: To ensure KPMG tone of voice and brand is carried out and to ensure strategy initiatives are included.

Key responsibilities:

DIGITAL FUNCTION

• Developing, implementing, and managing digital marketing campaigns 
• Use Web analytics tools to measure traffic to better optimise marketing campaigns
• Collaborate with all BUs to ensure brand consistency
• Identify the latest trends and technologies affecting our industry
• Take responsibility for populating content into existing web templates as required
• Liaise with clients for approval and signoff on pages
• Completing mandatory AEM training
• Maintaining a relationship with the Global Digital Marketing team and implementing update requests
• Manipulate titles, meta descriptions and keyword tags to enhance SEO

COPYWRITING FUNCTION

• Conceptualisation of new campaigns in conjunction with the rest of the creative and/or marketing team
• Identifying new marketing trends and themes to employ in internal or external campaigns
• Researching topics where necessary and compiling information for copywriting
• Writing copy for copy briefs
• Proof reading and editing of all copy pieces before publishing
• Liaising with the rest of the creative department/account executives in brainstorming/communication sessions and in the execution of day to day duties

NOTE: COMMUNICATIONS ALIGNMENT

* Working with the Communication team to ensure alignment with their strategic objectives

* Providing insights into industry trends to ensure relevance of the KPMG narrative.

Skills and attributes required for the role:

Relevant Skills & Personal Attributes

• Excellent client focus
• Ability to multi-task
• The ability to build collaborative relationship with good interpersonal skills and the ability to relate well to colleagues with differing levels of expertise and skills
• The ability to work well under pressure and to perform to deadlines
• Team player who is self-aware
• Strong organisation skills
• Sound decision making ability with the ability to consult where needed
• Focus on continuous improvement within the Clients & Markets function
• High level of attention to detail and a desire to drive quality
• The ability to work unsupervised
• The ability to speak up and voice their opinions