Digital Marketing Specialist at Educor Holdings

Job Description

Digital Marketing Specialist

Durban

Market Related

Education and knowledge requirement:

• Relevant qualification
• Familiar with google and facebook analytics with tag management
• Experience with website optimization tools
• Deliver effective and innovative digital campaigns
• Prior experience in content marketing, content growth, SEO and online marketing tools
• Working knowledge of search engine optimization practices and google and facebook analytics
• Solid understanding of wen metrics, digital analytics, with ability to generate and interpret data
• Content and copywriting skills
• Web skills such as HTML/CSS/Wordpress
• Experience in Ecommerce

Duties and Responsibilities:

• Collaborate with marketing and creative teams to develop and manage layouts of communications and product content across a catalogue of courses
• Liaise and manage the course delivery projects and marketing timelines with PDU team
• Plan, develop and executive digital programs and campaigns such as online advertising, web strategy and design, social media, mobile and deliverables
• Maintain regular measurement of website effectiveness and collaborate with operations, sales and marketing teams to analyse effectiveness of online campaigns
• Manage digital agency relationships, day to day production, as well as campaign budgets and schedules
• Own and maintain site analytics, metrics and campaign reporting
• Present recommendations to operations manager for marketing and communications
• Communications, creatives and schedules and updated and planned
• Marketing schedule for PDU course deliver with updated source documents
• Marketing campaigns created and put live across platforms and media
• Performance metrics
• Report marketing and metrics to management
• Manage digital relationships

Qualifications

Education and knowledge requirement:

• Relevant qualification
• Familiar with google and facebook analytics with tag management
• Experience with website optimization tools
• Deliver effective and innovative digital campaigns
• Prior experience in content marketing, content growth, SEO and online marketing tools
• Working knowledge of search engine optimization practices and google and facebook analytics
• Solid understanding of wen metrics, digital analytics, with ability to generate and interpret data
• Content and copywriting skills
• Web skills such as HTML/CSS/Wordpress
• Experience in Ecommerce