Digital Marketing Specialist at Mayfly Agri (Pty) Ltd

• A full-service law firm offering legal advice to UK and international businesses as well as individuals and families is seeking a talented and creative Digital Marketing Specialist to develop and implement digital marketing strategies in line with company objectives.

Minimum requirements for the role:

• Must have a bachelor’s degree in marketing, communications, or a related field
• Minimum 4 years’ experience in digital marketing, with a proven track record of successful campaigns
• Proficiency in digital marketing tools such as Google Ads, Google Analytics etc. is essential
• Knowledge of HTML/CSS or any web-based website creation tool and web development principles is advantageous
• Must have a strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing
• Excellent writing, communication, and analytical skills as well as the ability to work independently and manage multiple projects simultaneously
• Must have strong attention to detail and ability to work in a fast-paced environment

The successful candidate will be responsible for:

• Developing and executing digital marketing strategies to meet company objectives.
• Identifying target audiences and planning digital campaigns that engage, inform, and convert.
• Collaborating with the marketing team to align digital strategies with overall marketing goals.
• Aligning and collaborating with relevant managers regarding department marketing targets and strategies.
• Creating, curating, and managing content for various digital platforms, including social media, blogs, and email campaigns.
• Optimizing content for SEO and user engagement.
• Working with designers to create visually appealing graphics and videos.
• Conducting keyword research and implementing SEO best practices.
• Managing PPC campaigns, including Google Ads, etc.
• Monitoring and analyzing campaign performance and adjusting strategies accordingly.
• Developing and managing social media content calendars.
• Executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Engaging with followers, responding to comments, and fostering community growth.
• Managing website content and website feel according to corporate identity.
• Designing and implementing email marketing campaigns to nurture leads and retain customers.
• Segmenting email lists and personalizing email content to improve engagement.
• Tracking and analyzing email campaign performance.
• Monitoring and reporting on digital marketing metrics using tools like Google Analytics, HubSpot, and social media analytics platforms.
• Providing actionable insights to improve future campaigns.
• Preparing weekly, monthly, and quarterly reports for senior management.
• Planning, executing, and optimizing paid advertising campaigns on platforms like Google, Facebook, LinkedIn, and others.
• Monitoring ads spend and ROI to ensure budget efficiency.
• Coordinating with external agencies and freelancers as neede