Digital Marketing Specialist at The Career Network

R28k - R30k
We are looking for a Digital Marketing & HubSpot Specialist with demonstrated knowledge of HubSpot’s marketing automation platform to maximise the effectiveness of digital strategies and achieve pipeline-generation goals for the company. You should be proficient in gathering and analyzing data, making optimizations, and ensuring appropriate adjustments are made to improve overall conversion rates. We are looking for a solutions oriented candidate with a strong sense of ownership and attention to detail.
Broad Outline of Duties:

• Explore and present impactful digital marketing tactics and methods for expanding reach and engagement with prospects and customers internationally
• Proficient in using HubSpot lists and marketing automation technology
• Create content and execute email campaigns, nurture campaigns, newsletters, promotional emails, webinars, and other lead generation activities using HubSpot
• Create and manage landing pages, campaigns, forms, workflows, email campaigns, including the template designs, calls-to-action etc within the HubSpot platform
• Develop and manage the company’s social media strategy, profiles and presence, including Twitter, Facebook, YouTube and LinkedIn (and potentially additional channels)
• Monitor, A/B test and optimize content and calls to action for paid landing pages 
• Write effective SEO content for blogs, websites and social media accounts
• Ensure consistent messaging and branding through all channels, including website, blog, email, digital and social
• Executing drip nurture and triggered nurture campaigns. Send responsive or triggered emails for access to gated content. Analyze and report on marketing efforts in dashboard format
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email Responsible for adhering to and communicating automation best practices and compliance (GDPR, POPIA)
• Excellent email marketing and campaign experience is essential 
•  Write powerful subjects and calls-to-action to improve open rates and convert visitors
• Implement, track and measure SEO / SEM and Google Analytics metrics and provide reports 
• Experience with PPC, PPL and retargeting campaigns beneficial
• Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs and Opportunities 
• Analyzing keywords and SEO techniques used by competitors
• Generate innovative ideas to reinforce our marketing campaigns across digital and paid channels
• General marketing, event, branding and communication tasks

Skills required 

• MS Office, advanced Excel skills
• HubSpot certification/ high level of proficiency essential
• Adobe Creative Suite (Photoshop beneficial) Level of Formal Professional Education or Training
• Bachelor’s Degree and/or Diploma in Marketing Level of Experience in Job Advertised
• 3 + years as a digital marketer essential
• B2B Social Media (LinkedIn, Facebook & Twitter)
• GoogleAds & Analytics beneficial
• Sales Navigator and ZoomInfo experience beneficial
• SEO / SEM experience essential
• Must be sales focussed with strong problem solving abilities
• Experience in A/B testing
• Experience in B2B SaaS marketing advantageous
• Must understand fundamentals of conversion rate optimization