Digital Marketing Strategist at WBWR

The Role

• We're hiring a Digital Marketing Strategist with the brains of a growth marketer and the instincts of a brand thinker.
• This is not a media buying role—this is strategy in its purest form: audience definition, channel planning, offer architecture, and insight-led execution.
• You’ll lead multi-channel strategies for a roster of premium clients, owning everything from launch plans and funnel frameworks to creative direction and data interpretation.

What You’ll Do

• Develop and lead end-to-end marketing strategies across paid social, search, email, web, and content
• Work closely with creative, paid media, and web teams to build conversion-optimized journeys
• Audit brand performance and identify short- and long-term growth opportunities
• Translate product positioning and consumer insights into channel-specific tactics and campaigns
• Craft funnel strategies tailored to DTC and retail hybrid models
• Create campaign plans with clear KPIs, testing roadmaps, and performance reporting
• Present strategies and insights directly to clients, serving as a trusted growth advisor

Requirements

• 3-5+ years in digital strategy, ideally in an agency, consultancy, or high-growth brand
• Strong understanding of paid social, email, web UX, and e-commerce conversion drivers
• Confident using performance data to inform creative and media strategy
• Experience working with or across teams executing on Meta Ads, Google Ads, Tik Tok Ads, Shopify, and GA4
• Able to juggle multiple client accounts without compromising thoughtfulness or quality
• Exceptional client-facing communication and storytelling skills

Bonus Points

• Experience scaling premium or high-design consumer brands
• Solid grasp of media mix modeling, LTV analysis, or retention strategy
• A creative POV—you’re not afraid to push ideas forward
• Copy or creative direction background is a plus

Why This Role

• Work on the strategic front lines with globally recognized and design-led brands
• Collaborate with a multidisciplinary team across paid, creative, Strategy and CRM
• Real ownership of strategy—not just execution
• Flexible culture that values results, trust, and taste

Closing Date: 31 June 2025