Digital Media & Content Marketing Specialist at Digital Solutions Group

Job Description

• Broadbrand is looking for a Digital Media & Content Marketing Specialist to manage performance media, drive SEO strategies, and run social media accounts for our clients. This is a hands-on role that blends campaign execution, content marketing, and media operations—ideal for someone who enjoys both technical optimisation and creative problem-solving.
• You’ll work with cutting-edge platforms across programmatic media, private marketplaces, AI-enhanced creative, and blockchain-backed measurement. As part of a growing team, you’ll help shape digital strategies for high-impact clients while contributing to Broadbrand’s position as a leader in digital advertising innovation.

Key Responsibilities

• Plan, launch and optimise digital media campaigns across programmatic, display, and paid social channels
• Manage organic and paid social media accounts for client brands, including content calendars and reporting
• Execute on-page and off-page SEO initiatives for client websites, in collaboration with internal teams and partners
• Track and report on campaign and content performance using analytics platforms and dashboards
• Ensure smooth setup and delivery of campaign assets across DSPs, ad servers, and social platforms
• Contribute to operational processes that improve campaign quality, speed, and scale

Requirements

• 2+ years in digital marketing, with hands-on experience in paid media, SEO and social media management
• Experience managing social media accounts on behalf of clients (Meta, LinkedIn, Instagram, X)
• Working knowledge of programmatic platforms (e.g. DV360, Xandr) and SEO tools (e.g. SEMrush, Search Console)
• Excellent communication and presentation skills
• Strong analytical mindset and attention to detail
• Comfortable working in a hybrid team environment with multiple clients and deadlines