Digital Media Manager at Inspired Education

ROLE SUMMARY:

• The Digital Media Manager (SA) will lead the strategic planning, execution, and optimization of both organic and paid social media activities across Africa Region schools. This role requires a dynamic, forward-thinking professional capable of building brand equity, driving community engagement, and supporting student enrolment. The ideal candidate will blend high-level strategic relationship management with hands-on content creation and technical campaign optimization.

KEY RESPONSIBILITIES:

Strategy, Governance and Best Practice

• Build and develop a regional "centre of excellence" to champion progressive, effective social media strategies across all regional schools.
• Manage the day-to-day operations of school and corporate social media accounts, ensuring a clear channel framework between central and local school activities.
• Collaborate with the global Head of Social to implement group directives, share regional best practices, and find operational efficiencies.

Content Creation & Campaign Management

• Partner with schools and the marketing team to write, edit, and produce consistent, high-quality visual and written assets (images, short-form videos, and articles).
• Ensure organic social media efforts are fully integrated with paid digital campaigns to build brand equity and support school leadership priorities.
• Collaborate with the Performance Marketing team to build, optimize, and execute Paid Social Campaigns across Meta (Facebook & Instagram) to maximize ROI.

Community Management & Moderation

• Oversee regional online communities, ensuring all customer queries and comments across social channels and review platforms (e.g., Google, School Parrot) are answered timely.
• Moderate user-generated content and escalate sensitive, controversial, or high-risk communications to appropriate stakeholders immediately.

Enablement, Innovation & Reporting

• Train and empower local school "social media champions" to capture and supplement central organic content effectively..
• Track, analyze, and deliver deep-dive weekly, monthly, and quarterly reports evaluating key performance metrics (KPIs) such as brand awareness, engagement, retention, and paid campaign ROI.

THE IDEAL CANDIDATE WILL HAVE:

• Minimum 3–5+ years of proven experience managing organic and paid social media platforms, ideally within a multi-national or matrixed environment. 
• University Degree (or equivalent) in Marketing, Communications, or a related field. 
• Comprehensive hands-on experience managing and optimizing channels across LinkedIn, Instagram, TikTok, and Facebook. 
• Proven track record activating, targeting, and optimizing Paid Social Ads via Meta Business Suite. 
• Advanced copywriting, proofreading, and storytelling abilities with meticulous attention to detail. 
• Proficiency in utilizing social media scheduling, listening, and analytical reporting tools. 
• Intermediate knowledge of Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) and online design suites like Canva. 
• Strong mastery of Microsoft Office tools. 
• Excellent interpersonal, negotiation, and stakeholder management skills to collaborate across global teams and school environments. 
• Highly organized, self-motivated, and capable of managing multiple competing priorities under tight deadlines. 
• Accountable, performance-driven, and able to maintain absolute calm and professionalism in stressful or high-stakes crisis-management situations. 

Deadline:24th July,2026