Digital Media Planner at Publicis Groupe

Overview

• Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Responsibilities

•  Ensure the effective operational management of all digital media campaigns in your portfolio.
•  Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
•  Be fully accountable and responsible for all digital implementation requirements.

By:

Implementation plans

•  Building implementation plans in line with the strategic requirements and KPI’s
•  Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
•  Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
•  Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
•  Plan and load bookings using Publicis Starscape tool (training will be provided)

Campaign Management and AdOps Alignment

•  Briefing implementation plans intPowerHub tool texecute the plans in real time (training will be provided).
•  Daily monitoring the performance and track spend of the digital media campaigns tensure that the campaign management teams dnot over or underspend.
•  Instruct implementation changes intthe campaign management team, where and when required, tensure adaptability tclient needs and campaign optimisation in alignment with the strategic direction.
•  Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) tclient, copying all relevant parties within 24 hours of going live
•  Suggest optimisation for better campaign performance tthe team tensure campaigns performs against agreed objectives
•  Continuously strive tincrease ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

•  Ensure that tracking tags are requested timeously tensure that the go-live date is not compromised
•  Ensure QA testing happens on all campaigns
•  Ensure taxonomy is implemented correctly and in line with the brand requirements
•  Ensure the correct tagging is implemented

Creative Agency Alignment

•  Send chase lists tthe creative agencies in line with the implementation plans
•  Chase the creative agencies for the delivery of creative elements for campaign management execution
•  Flagging creative delays with client that affect go-live or pacing
•  Ensure creative agencies are delivering best-practice creative, on time and on brief
•  Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors tthe planner and strategist within 4 hours of receiving the assets

Strategy Alignment

•  Align on strategy requirements and deliverables before building implementation plans
•  Provide regular feedback tstrategists on the ongoing performance of the campaign, in alignment with the strategy.

Post & Interim Campaign Reports

•  Drive the delivery of interim and post campaign reports  
•  Ensure the data accuracy of reports
•  Ensure correct formatting of the reports
•  Ensure benchmark and all required information is included in the reports

Buying & Billing Alignment

•  Collate all invoices
•  Check flow-plan actualisation
•  Send billing pack and revised CE’s tbyer

Other Reporting

•  Weekly spend tracking
•  Weekly creative delivery tracker  
•  Weekly - Optimisation report
•  Recommendations for improvement
•  Key insights intthe campaigns performance
•  Optimisation recommendations
•  Regional requests
•  Input intclose-out reports

Qualifications

• Experienced cross-platform campaign management and implementation planning.
• Ability with speed and accuracy.