Digital Media Specialist at Anglo American

Job Description:
The purpose of this role is to successfully implement the South African digital communication strategy through compelling insights-led content through  innovative and robust infrastructure supported by the website, social media and digital creative. Through the regular creation of high-quality, engaging collateral, the Digital Media Specialist should influence Anglo American’s reputation positively in South Africa with external stakeholders.

Key Tasks include:

• Build and maintain effective relationships across Anglo American in SA to enable the provision of trusted digital media advice across Anglo American’s  business units in South Africa.
• Build and maintain a detailed knowledge and understanding of Anglo American's SA's business, strategy and performance within the context of the mining industry to enable the effective articulation of positioning via the digital media platforms.
• Build upon existing web and social media infrastructure to ensure Anglo American South Africa keeps up to date with the trends and technologies to best enable effective digital communication to external stakeholders that is aligned with the Group website template and standards (advisory authority).
• Creation of content for all Anglo American’s SA social media and other external platforms aligned with overall Corporate Communication SA strategy and plan. This includes the creation of appropriate written, graphic and audio-visual content (advisory & service authority).
• Day-to-day management of Anglo American SA’s suite of digital and social media platforms, including monitoring, feedback and identification of trends for risk management (advisory & service authority).
• Manage and engage effectively with vendors who provide services for Anglo American’s digital and social media channels (advisory & auditing authority).
• Play a vital role within an appointed crisis communication team in the event of a crisis arising and ensure timely and effective communication to protect and enhance Anglo American’s reputation in South Africa. This would include the management of vendors assisting in the management of the crisis (advisory authority).
• Play a key role in the global digital communication team, participating actively in monthly calls, quarterly reviews and contributing insight and ideas to peers both in London and other countries.

Qualifications:

• Degree Level education (in any discipline)
• Preferably training in a communication-related field 
• Role-Specific Knowledge and Experience:
• Direct experience in B2B or B2C social media, corporate social media or financial, social media management including paid social media strategy.
• Direct experience and active involvement in web and social media and digital crisis management.
• Direct experience in web and social media monitoring and publishing.
• Proven track record of successfully delivering strategic web and social media campaigns that link business and communication objectives with the web.
• Good experience in managing agencies and online communication channels.
• Experience in using content management systems, web analytics and related tools.

Additional information:
Who we are

• We aim to lead the industry by pursuing ever safer and more responsible ways of working, demonstrating integrity and showing care and respect for people and the planet. That means we are constantly seeking new opportunities to mine and process our products sustainably, using less water, less energy and more precise extraction technologies.  As the custodians of coal and other precious natural resources – diamonds (through De Beers), copper, platinum and other precious metals, iron ore and nickel – our extraordinary teams work safely and collaboratively, with the utmost consideration for local communities, our customers and the world at large.