Digital Paid Media Specialist: MAH at MultiChoice

As a Paid Media Specialist/Digital Paid Media Specialist (MAH), within Connected Video/Showmax your primary responsibility is to execute paid media initiatives at a high standard to drive KPI growth.

Key Performance Objectives

• Effectively manage the paid search and paid social budgets order to maximize ROI.
• Drive intentional traffic and convert into monthly paying subscribers at or below the benchmark CPA.
• Suggest and execute weekly tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in campaigns.
• Allocate and modify budgets for efficient spending.

Qualifications

• National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similar.
• Grad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications.
• Google Certifications.
• Facebook Blueprint Certifications.

Experience

• A minimum of 2 - 3 years of experience with proven ability to plan and execute all digital marketing, including but not limited to Google Ads, Google Marketing Platform, Facebook Business Manager, Twitter Ads, and A/B testing campaigns.
• Experience working across Africa would be advantageous.
• Have a good understanding of what creative will work well in each channel.
• Up to date with the latest trends and best practices in Digital Marketing.
• Experience with website analytics tools such as but not limited to Google Analytics, PowerBi, and Amplitude.
• Highly experienced with Microsoft Excel and Google Sheets.
• Strong analytical skills and experience generating SEM reports and post campaign analysis reports.
• Excellent understanding of the numbers and aware of how performance marketing campaigns impact overall business results.
• Good interpersonal skills, being able to explain to others, including senior leaders, what impact marketing is having beyond clicks and views.
• Highly organized, creative, analytical and inquisitive, with excellent attention to detail.
• Excellent communication and writing skills a must.
• Ability to work under pressure and to tight deadlines in a rapidly changing environment.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Multi-channel experience: conceptualizing for TV, radio, digital, social, print, etc