Digital Sales Consultant at RCL Foods

Purpose

The purpose of the role is to drive growth of RCL portfolio at outlet level via outbound calls to increase customer contact through outbound call contact matrix. Drive increased SKUs per outlet as per quarterly focus areas/customer listing/ranging. Drive compliance in national/regional account listings. Provide telephonic sales support to land operational focus areas in the various channels.

Minimum Requirements    

• Matric.
• Marketing and Sales Degree or Diploma (Preferable).
• 1 to 2 years direct selling experience (relevant food service experience preferred).
• Power BI is essential.
• Intermediate Excel.
• Experience in Sales Force/Fieldko Advantages.

Duties & Responsibilities    

Strategy Formulation:

• Territory Strategy Formulation and Implementation. Implement the appropriate selling strategies for new SKUs to achieve listings within your channel.
• Customer Relationship Management:
• Manage Outlet Relationships:
• Grow business telephonically by delivering the strike rate requirement that allows the addition of SKUs at an outlet level which will intern deliver on National Account, Channel and Regional Plans.
• Deliver the required channel contact matrix target weekly/monthly/quarterly.
• Build a reputation as the RCL Customer support Expert in Outlet operations, through knowledge of the product and processes. In addition, through insight add relevant new products that add value to the outlets profit.
• Provide Training support material/digital POS material/tools digitally to support customer needs National Outlet Executive, Digital Sales Support Specialist, Digital Sales Consultants, Field Sales Support Admin.
• Deliver on OTM customer detail maintenance from Super Platinum - Bronze.

Marketing Management:

New Product Development:

• Introduce and convert new product lines; through telephonic calls, supported by digital training videos/recipes/ POS/ promotional elements, etc.
• New SKUs will be listed at head office by the National Accounts Managers and then introduced at an outlet level by either the business development consultant/brand consultant or the Digital Support Agent
• New product introduction at an outlet may not only include innovation, but key lines from the current product portfolio that may not yet be ranged within the outlet.
• You are responsible for driving the increase in number of our RCL SKUs used in each outlet.
• Be the link to between outlet and the training team regarding training requirements.

Marketing and Promotion:

• This role will be highly involved in the activation of promotional activities at an outlet level within your channel. The key is to ensure you deliver against the briefs and are timeous.
• You may be required to assist with the allocation and management of POS and sample stock in an allocated region under the supervision of Area Sales Manager.
• Assist in Golf Days/Trade shows and product preparation.
• Market and Customer Insight Maintenance:
• Gain latest developments and trading realities at an outlet level by feeding back any new operator issues that affect the relevance of our RCL range of products within your outlets via the Fieldko Survey Audit.
• Pricing Guidelines Management:
• Track RCL brand portfolio and competitor prices across all customers/outlets.