Digital SEO Specialist: Sunbet (Cape Town) at Sun International

Description

• The Digital SEO Specialist: Sun Bet will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant content from conceptualisation to publication (pipeline of brainstorming, assignment, production, editing, publication, reporting and analysis) within the scope of the brand and creative brief supplied for multi-touch point communications with the aim of creating entertaining and inspiring campaigns that create energy and momentum to drive increased traffic resulting in increased sales, share or brand building results.
• This will include search engine optimisation plans, analyses, implementation and reporting to maximise the company’s organic search results, expand Sun Bet’s online digital audience and help grow online revenue.

Requirements

Qualifications

• 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism
• GAIQ certification (Google Analytics Certification) is an advantage
• Copywriting certification

Experience

• 6 years’ experience working within a digital role as a copywriter with 3 years’ as an SEO Specialist
• A proven track record of success producing digital content
• Experience targeting specific goals, focused metrics and KPIs when providing input to the SEO strategy
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting
• Exposure / knowledge of the sports betting and online gaming industry is a strong advantage

Skills & Knowledge

• Evaluating information (Analysing, Conceptualising)
• Innovating
• Initiating
• Integrating
• Emotional Maturity
• Business & Financial Acumen
• Applying Expertise and Technology
• Organising & Planning

Managing Customer & Stakeholder Relationships

• Sports Betting & Online Gaming Marketing & Promotional campaign management
• Reporting and business analysis skills
• Application Tools  - SilverPop, Smartico, SMS provider: Panacea Mobile
• Communication legislation (POPIA/CPA/WASPA)
• Project management skills
• Strong verbal and written communication skills
• Proficiency in the use of Google Analytics, Webmaster and other Analytic tools;
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Advanced knowledge of SEO best practices
• Keyword research
• Basic Coding knowledge (HTML) and experience with popular content management systems
• Web Analytics and architecture
• Digital Marketing
• Copywriting

Key Performance Areas

• Collaborate with graphic designers to receive and prioritise briefs and promotional requests aligned to SEO and business goals; and deliver each element of the campaign to brief
• Understand market segment, SEO, social media, digital marketing industry trends, customers characteristics and online preferences to inform changes
• Develop plans for generating meaningful and innovative content to drive increased traffic, engagement and brand visibility in line with business requirements and SEO goals
• Conceptualise, construct and plan concepts, storylines and layouts for solutions, ensuring content remains fresh and exciting
• Liaise with business with regard to concepts, ideas, deadlines, and promotional requirements
• Brainstorm, design and deliver content in written form, monitoring all elements of projects from presentation through to completion
• Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential
• Participate in content meetings, creative briefings, brainstorm sessions and status meetings, obtaining feedback and approvals on final content

Produce general copywriting to support designs and marketing content including:

• Promotional content: gaming promotions, events, advert banners, accommodation special offers, experience special offers and wine and dine special offers;
• Promotional copy for SunBet emails;
• Promotional and enticing copy for advertising campaigns
• Develop, create and deploy content across multi-touch point communications.
• Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh and meets business requirements

Create and implement SEO plans across all digital assets and platforms including focusing on:

• mobile
• keyword strategy,
• page purpose,
• on and off-site link plans (including influencers and ambassadors)
• social,
• SEO targeting,
• SEO content for all digital assets
• Detail and communicate SEO framework and objectives that complement overall marketing strategy and business objectives
• Implement daily SEO – including checking link profiles, reviewing copy, keyword research
• Promote both off-site and onsite activities and interaction with other websites to build ranking, profile and traffic
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Recommend and optimise changes to website architecture, content, landing pages, linking etc to improve SEO positions for target keywords
• Assist with the development, accessibility and implementation of content via social communities and blogs
• Conduct web and digital analytics and align with business and marketing strategies
• Plan, execute and measure the success of SEO project / initiatives
• Monitor and administer web analytics dashboards, reports and keyword reporting tools, and point out key areas of importance in accordance with business objectives
• Monitor and evaluate search results and search performance across the major search channels
• Research competitors and benchmark
• Complete all reporting on SEO results including Campaign reporting; Web analytic reporting, SEO ranking reports
• Maintain regular communication with the digital team and management on project development, timelines, and results
• Work with IT development, editorial and marketing teams to drive SEO content creation in line with SEO best practices
• Develop and sustain strong professional relationships with key internal customers as well as external suppliers
• Act as a resource on special projects and provide project support as required by the digital team
• Project co-ordination / project management from inception to completion