Digital Specialist : Sports (12606) at The South African Broadcasting Corporation (SABC)

DUTIES AND RESPONSIBILITIES:

MANAGE AND CREATE CONTENT FOR DIGITAL PLATFORMS

• Manage, maintain and modify the sports’ digital platforms according to strategies.
• Implement the image and positioning of the brand digitally.
• Maintain the highest data integrity on both the station digital platforms as well as the internal SABC intranet website.
• Communicate with internal IT Services in regards to updating station related information on the intranet as well on the station website.
• Integrate new technologies onto the station digital platforms.
• Management of multiple and diverse projects on digital platforms in line with Station and portfolio’s strategy for new media.
• Monitor changes in the world of commerce and reassess whether these changes do influence the business objectives of station to ensure coherence of digital content.

IMPLEMENT THE STATION DIGITAL PLATFORMS STRATEGY

• Conduct research, develop and introduce new programmes when applicable to station strategy.
• Input in formulating the online digital platforms strategy.
• Respond to queries about the stations’ digital platforms
• Translate business goals and objectives into actionable and measurable digital marketing campaigns.
• Create and monitor social media campaigns to drive traffic to the website and on air.
• Produce and upload content (articles / images / podcasts / videos) for digital platforms.
• Manage and promote conversation and engagement on all digital platforms.
• Development and implementing of digital platforms and functionality to meet identified business needs.
• Develop and maintain the appropriate environment to support the Marketing and Programming Manager in goals and objectives of overall strategy.
• Negotiate and procure online media as and when required.
• Promote and encourage cross-platform content

STAKEHOLDER MANAGEMENT

• Work in conjunction with Programming to achieve programming objectives.
• Maximum delivery and performance with stakeholders through efficient Service Level Agreement management.
• Communicate with internal and external stakeholders.

REPORTING AND DOCUMENTATIONS

• Provide Marketing with insight into listener’s online website patterns and behaviour.
• Provide detailed Reporting.

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

•  Bachelor’s degree or National Diploma in marketing, Media Studies or related field (NQF 6/7)
• Proven experience managing sport properties or sport brands across multi-platform digital ecosystems (web, app/OTT, social, YouTube, podcast).
• Hands-on proficiency with, GTM, social ad platforms (Meta, X, YouTube, TikTok), programmatic, SEO/ASO, and social listening (e.g., Meltwater/Brandwatch).
• Experience with CRM/automation (e.g., Braze/HubSpot/Mailchimp), audience segmentation, lifecycle journeys, and lead-to-conversion funnels.
• Strong content operations for live sport (match-day workflows, real-time publishing, highlight packaging, rights-safe UGC, thumbnailing, metadata, captions).
• Ability to build and track performance dashboards (KPI setting, growth/engagement, CAC/LTV perspectives, attribution).
• Familiarity with OTT/VOD growth tactics (SABC Plus), app store optimisation, and cross-promotion with broadcast (TV/Radio).
• Working knowledge of creative suites (Adobe or equivalent) for quick turnarounds.

EXPERIENCE

• 3 years’ experience in digital platforms environment
• Experience in sound recording and editing.