Director: Communication Services at Limpopo Department of Economic Development, Environment and Tourism

REQUIREMENTS :

• An undergraduate qualification (NQF 7) in Communications / Digital Marketing / Journalism / Media Studies / Public Relations or a related media studies field as recognized by SAQA. A post-graduate qualification with a marketing or strategic communication focus is highly advantageous. Five (5) years of experience at middle/senior managerial level in Communications, with significant emphasis on Journalism / Media Studies / Public Relations / Digital Marketing and strategy field. Proven success in high-pressure scenarios, such as managing national-level media crises, digital reputation challenges, or large-scale online campaigns. Public sector or government communication experience is highly desirable. Valid driver’s license (with exception of person with disability).

DUTIES :

• Manage and facilitate development of policies, strategic and operational plans. Develop and implement integrated communication strategies, including SEO/SEM, content marketing, paid campaigns and multi-channel initiatives aligned with organizational goals. Serves as primary spokesperson, manage press releases and lead rapid-response crisis communications, including digital monitoring, online reputation management and mitigation of viral misinformation or social media backlash. Build relationships with stakeholders and oversee PR efforts, incorporate targeted digital marketing to enhance brand reputation and community outreach. Supervise high-quality content production across formats, with emphasis on digital-first content (engaging social posts, videos, infographics) optimized for algorithms and audience segmentation. Drive the organization’s digital presence through strategic social media management, audience growth via organic and paid tactics, real-time engagement, trend monitoring, analytics-driven campaigns and integration of emerging digital tools (AI for sentiment analysis). Lead communications team, providing mentorship in digital marketing best practices, content strategy, analytics and ethical communications. Manage budgets, advertising spend, graphic design software and external digital/PR agencies. Track KPIs across digital channels (engagement rates, reach, conversion metrics), analyse media/digital coverage and report insights to leadership for continuous optimization. Manage and utilize resources (financial, human and physical) in accordance with the relevant directives and legislation.