Director of Marketing & Communication at Accor Hotel

Job Description

• The Director of Marketing & Communication for Mantis Collection leads the development and execution of the brand’s global marketing and communications strategy, with a core focus on strengthening brand equity and visibility. This strategic role ensures a consistent, compelling, and innovative brand presence across all platforms—driving awareness, guest engagement, and market positioning in line with Mantis’ unique vision of conservation-led, luxury hospitality.

Strategy & Brand Development

• Develop and implement integrated marketing communications strategies that align with short- and long-term business goals, drive brand awareness, lead generation, and customer retention.
• Define and uphold Mantis’ brand positioning, voice, and storytelling framework, ensuring consistency across all platforms while supporting innovation that reflects the core pillars of sustainability, conservation, and luxury hospitality.
• Set clear and time-bound brand, digital and marketing objectives, reporting progress monthly and aligning efforts across hotel-level marketing teams to broaden impact.

Digital Marketing & Web Management

• Lead the execution of digital campaigns across SEO, SEM, email marketing, display advertising, and social media, optimizing performance through data insights and testing.
• Manage and maintain the Mantis website (WordPress), ensuring content is current, technically sound, and aligned with strategic messaging.
• Elevate web presence by ensuring an innovative and user-focused digital experience, supported by ongoing performance tracking, content refreshes, and issue resolution in partnership with developers
• Content Creation, Social Media & Engagement
• Create and oversee engaging content for digital and print platforms including websites, blogs, social media, and newsletters that communicate Mantis’ values and experiences.
• Manage the content calendar and maintain messaging consistency across channels.
• Grow and engage Mantis’ community across key social platforms (LinkedIn, Instagram, Facebook, X, YouTube), fostering interaction and driving brand loyalty.

Brand Management & Creative Oversight

• Serve as brand custodian, ensuring adherence to the Corporate Identity (CI) and maintaining consistency across all marketing materials and touchpoints.
• Oversee the development of brand collaterals and toolkits for corporate and hotel use.
• Direct external creative resources, including agencies, photographers, and designers, and maintain a vetted supplier list to ensure alignment with brand standards and quality expectations.
• Public Relations, Communications & Media Relations
• Develop engaging press materials, media kits, and thought leadership content to position Mantis as a leader in conservation and experiential luxury travel.
• Manage internal and external communications, including newsletters, blogs, and brand messaging.
• Build and maintain strong relationships with global media, influencers, and travel journalists to drive strategic brand exposure.
• Represent Mantis at key industry events, media opportunities, and roundtables.
• Oversee crisis communications to protect brand integrity and ensure resilience in sensitive situations.
• Monitor and report on PR and branding performance to measure impact and guide future strategy.

Campaigns, Partnerships & Event Marketing

• Plan and manage virtual and in-person marketing events, including trade shows, webinars, and hospitality conferences.
• Support brand-aligned campaigns such as Mantis Impact, Mantis Travel Desk, and Accor Loyalty initiatives with tailored marketing support.
• Collaborate with Accor, regional commercial teams, and hotel-level operations to ensure cohesive and aligned marketing campaigns that enhance visibility and drive performance.
• Identify opportunities to amplify brand reach through partnerships with luxury travel influencers, ambassadors, and media professionals.
• Budget Management & Operational Support
• Develop and manage the marketing budget, ensuring efficient allocation of resources in line with strategic priorities.
• Support brand operations teams with the creation and implementation of the annual hotel marketing budget guidelines.
• Work closely with operations to uphold brand strategies and standards at the hotel level, overseeing brand audits and ensuring all brand touchpoints reflect Mantis’ values.

Reporting, Analytics & Continuous Improvement

• Track, report, and analyze campaign performance, engagement metrics, and brand sentiment to inform future strategy and demonstrate ROI.
• Use insights from performance data to refine strategies, improve execution, and ensure continuous enhancement of brand presence and marketing effectiveness.

Qualifications

• Bachelor’s Degree in relevant field
• +10 Years of Digital- /Marketing/ Communications/ Public Relation experience
• Passionate about creating a positive impact in the communities that support and surround our hotels, while championing the core pillars of the brand’s DNA: sustainability, conservation, and local engagement.
• Exceptional management and interpersonal skills
• Proven record in marketing  with strong analytical skills for reporting