Director of Sales (Proactive)- The Cape Town EDITION (Pre-opening) at Marriott International

Role Overview

• The Director of Sales / Senior Sales Manager leads the day‑to‑day sales function at The Cape Town EDITION, with a focus on driving revenue performance and building long‑term, value‑based customer relationships.
• This role is responsible for executing the property’s sales strategy, achieving personal and team booking goals, and partnering closely with internal and external stakeholders to ensure the hotel meets its commercial objectives across rooms, meetings, and events.

Key Responsibilities Sales Strategy & Execution

• Partner with the commercial leadership team to understand and implement the property’s sales strategy
• Develop and execute segment‑specific sales plans aligned with revenue, market, and customer objectives
• Support the development and execution of internal and external sales promotions
• Collaborate with on‑ and off‑property sales channels to ensure aligned, complementary sales efforts
• Revenue Generation & Performance
• Drive revenue performance by setting the standard through personal booking goals
• Recommend and monitor booking goals for direct reports
• Analyse market trends and sales data to identify opportunities and adjust strategies
• Support Revenue Management with accurate forecasting and six‑period projections
• Sales Operations & Account Management
• Oversee day‑to‑day sales activities and performance of direct reports
• Participate in sales calls to acquire new business and close key accounts
• Approve space release for catering, where applicable, to maximise revenue
• Ensure operational execution of booked business, including proposals, contracts, and customer correspondence
• Customer Experience & Service Excellence
• Lead by example in delivering exceptional guest hospitality and service standards
• Engage with customers before, during, and after events to gather feedback and ensure satisfaction
• Ensure delivery against contractual commitments and brand standards
• Empower and coach the sales team to deliver personalised, anticipatory service
• Embed guest satisfaction and continuous improvement into team engagement and meetings
• Relationship Management
• Build and maintain strong relationships with key customers, partners, and internal stakeholders
• Attend client events, trade shows, and sales missions to strengthen market presence and relationships
• Collaborate with departments including Human Resources, Engineering, and Loss Prevention to support operational and regulatory requirements
• People Leadership & Development
• Interview, hire, and onboard sales talent aligned with business needs and brand culture
• Provide ongoing coaching, feedback, and performance management
• Utilise available training tools to support professional development and service excellence

Candidate Profile

• Diploma or degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, or equivalent experience
• Experience in hotel sales or a related commercial role, preferably within a luxury or lifestyle hospitality environment
• Proven ability to drive revenue, manage client relationships, and lead high‑performing teams
• Strong communication, analytical, and organisational skills