Director: Public Relations, Marketing and Branding Management at Eastern Cape Office of the Premier

Requirements

• National Senior Certificate, An NQF level 7 (B. Tech/Degree/Advanced Diploma) as recognized by SAQA in Strategic Brand Communication, Public Relations, Corporate Communications, Marketing Management, Journalism.
• Five (5) years’ experience at a middle/senior managerial level within the field of Communication, Public Relations, Brand Management. A valid driver’s license. Pre-Entry certificate for the Senior Management Services (SMS) is compulsory.

Duties

• Brand Management: Develop and implement comprehensive brand strategies to achieve ECPG goals, build and maintain a positive public image, and enhance Eastern Cape brand equity. Oversee all brand management activities, including brand positioning, messaging and identity. Ensure consistent brand messaging and positioning across all marketing channels. Ensure the development and application of brand assets, ensuring consistent messaging and visual identity across all channels (traditional and digital media channels). Develop and maintain the ECPG brand guidelines and standards. Analyze communication research reports to understand stakeholder needs and perceptions. Analyze brand performance data to identify trends, opportunities and areas for improvement. Oversee the creation and distribution of brand content across various channels. Develop and implement social media strategies to increase brand presence and engagement. Oversee digital marketing initiatives related to brand management. Identify strategic opportunities for the Eastern Cape to receive exposure in influential publications and audiences to drive brand awareness. Partner and collaborate with relevant stakeholders including departments, entities and municipalities to align branding and marketing of the province to national and international audiences.
• Public Relations & Event Management: Manage public relations activities, including events management. Develop and maintain relationships with key stakeholders including industry influencers. Facilitate the development and implementation of an annual calendar of strategic events to showcase brand Eastern Cape.  Develop and implement marketing campaigns, advertising and online media strategy aligned to the overall ECPG objectives. Provide strategic support in planning, organizing and execution of provincial and OTP events. Support line function managers in the development of event concepts and provide strategic advice to improve brand interface with stakeholders. Manage and coordinate the development of policies and frameworks to guide provincial government brand and marketing management initiatives in line with national protocols. Manage the coordination of transversal platforms to enhance collaboration, promote the sharing of best practices and ensure the functionality of the Branding and Marketing Forum.
• General Management Responsibilities: Facilitate the identification of risks and support the development of departmental risk management interventions for PR, Marketing and Brand Management practices and processes in departments. Manage the allocated resources (human, financial and physical) of the directorate in line with legislative and departmental policy directives and comply with corporate governance and planning imperatives. .