E-Commerce Sales Manager (Wine Brands) at Hire Resolve

Job Description

• A historic 974-hectare luxury wine farm is seeking a E-Commerce Sales Manager who will oversee and scale the digital sales operations for two premier Stellenbosch wine brands.

Responsibilities:

• Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.
• Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets (+R5m growth trajectory).
• Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to optimize funnels continuous improvement.
• Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing.
• Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions.
• Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.
• Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley).
• Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.
• Leverage modern AI tools (ChatGPT, Claude, Grok, etc.) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies.

Minimum Requirements:

• Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms).
• Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate).
• Excellent written and verbal communication skills.
• Comfortable working weekends and flexible hours during events when needed.

Character & Mindset

• Target-Driven: Highly motivated by sales targets and performance-based commission.
• Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics.
• Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.
• Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.