Enterprise Partner Marketing Lead at 2U

What We’re Looking For:

• We are seeking a strategic and detail-oriented Partner Marketing Lead to create and manage marketing strategies for our enterprise channel and social impact partners.  As the Partner Marketing Lead, you will play a crucial role in the success of joint marketing programs and the generation of channel and partner revenue. Your role involves project management, creative collaboration for branded materials, and close coordination with the Channel and Social Impact  Sales teams to drive successful campaigns.

Responsibilities Include, But Are Not Limited To:

Partner Marketing Strategies & Execution 

• Define and manage end-to-end go-to-market strategy for our Channel, Reseller and Social Impact partnerships, including messaging, positioning, enablement, events, lead generation, and campaigns.
• Establish new partner marketing motions from the ground up to support high visibility partnerships including: managing paid spend budgets for SEM and Paid Social, developing paid ad and email campaigns, webinars, organic social, and experimenting with new channels like CTV.
• Develop and iterate on existing marketing programs for channel enterprise partners as they scale edX offerings to their clients and members.
• Act as an edX marketing subject matter expert for our partners by contributing perspective, insights, and knowledge to achieve measurable results through joint marketing efforts.

Internal Partnerships 

• Collaborate with marketing creative and operational teams to drive initiatives such as partner comms, launch campaigns, enablement, and content creation.
• Attend and Participate in regular meetings with high profile accounts.
• Partner with Enterprise RevOPs, the Channel sales and account management teams to act as a marketing SME for upcoming deals and proposals.

Performance Management 

• Develop insights based on high profile partner and edX marketing data to inform internal strategy decisions as well as consult with our partner’s marketing teams.
• Measure the effectiveness of channel partner marketing efforts to report to the Enterprise leadership team.
• Define key performance indicators aligned with the business and partnership objectives for ongoing planning and goal attainment.

Things That Should Be In Your Background:

• Comprehensive knowledge: Partner marketing with expertise in managing multiple partners and respective campaigns and launches.
• Thorough knowledge: Project management skills with the ability to multitask and meet deadlines.
• Client facing agency experience highly preferred
• Strong experience in managing marketing strategy from concept to execution
• Strong experience across a variety of digital marketing tactics
• Strong data fluency, with drive to develop mastery within 2U’s specific business model
• Strong verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
• Must be highly organized and have great attention to detail
• Demonstrated experience with email automation systems, Salesforce, Google Analytics and Tableau is a plus
• Creativity and a keen eye for branding and design.
• General Knowledge: B2B marketing strategies and lead generation.

Other Attributes That Will Help You In This Role:

• Bonus skills that are preferred, not required