Executive Product Management at Dark Fibre Africa

ACCOUNTABILITIES & RESPONSIBILITIES (KEY PERFORMANCE AREAS & TASKS)

Product Management & Strategy  

• Work closely with the Chief Strategy Officer on strategic projects.  
• Lead the development of business conferences to enable investment decisions 
• Represent DFA at public conferences
• Identify and fill the product gaps and generate new ideas that grow market share, improve customer experience and drive growth  
• Create buy-in for the product vision both internally and with key external partners.  
• Develop product pricing strategy based on engagement with key internal and external stakeholders.  
• Define and implement product positioning strategies.  
• Translate product strategy into detailed strategies.  
• Scope and prioritize activities based on business and customer impact.  
• Work closely with the DFA’s Technical Department to deliver timeously to the market and optimize resources.  
• Drive product launches including working with the public relations team, executives, technical department, sales and other team members.  
• Implement and evaluate promotional plans to ensure that they are consistent with the product line strategy and that the message is effectively conveyed in line with the overarching DFA strategy.  
• Act as a product evangelist internally and externally to build awareness and understanding.  
• Represent DFA by visiting customers to solicit feedback on company products and services.  
• Drive and develop promotional material for multiple products or service launches including press releases, launch materials, customer presentations and sales training materials.  
• Develop and drive competitive marketing campaigns to ensure DFA’s market share and profitability.  
• Collaborates cross-functionally on competitive selling, pricing, market development and field solutions.  
• Design and implement market research projects to assess customer attitudes to the current product range and new product introductions.  

People Management 

• On-board new staff members to ensure quickest time to performance. 
• Set meaningful performance targets for all employees and clearly outline efforts required to reach deliverables. 
• Explain how work roles contribute towards overall strategic objectives. 
• Support, coach and mentor staff. 
• Develop and agree upon standards against which to measure behaviour and performance up front. 
• Assess performance and behaviour. 
• Provide regular, constructive feedback and reinforcement regarding performance. 
• Counsel staff where behavioural problems arise. 
• Give recognition for work well done. 
• Encourage employees to adhere to company values. 
• Work with staff to create individual development plans addressing employee and business needs, encouraging employees to participate in learning opportunities. 
• Provide developmental assignments to staff based on career interests and business needs.  
• Manage team performance, promoting cohesiveness and taking corrective action where necessary. 
• Chair meetings to ensure team is updated with information required and to manage team direction and performance. 
• Retain good performers. 

Miscellaneous 

• Perform any other work-related duties and responsibilitiesthat may be assigned from time-to-time by management. 

Requirements

Competencies and Minimum Requirements:

Knowledge, qualifications and experience

• An MBA or other relevant master’s degree. 
• Minimum of 5 - 10 years' product management experience in the B2B ICT Telecommunication Sector. 
• Proven track record of managing all aspects of a successful product throughout its lifecycle.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management. 
• Technical Telecom Understanding is essential.