Experiential Eventing Specialist at Diageo

Job Description :

The Events Manager is responsible for rooting our Reserve brands in popular culture and making them talked about and relevant for both consumers and customers.

The Events Manager will be accountable for the development and delivery of consumer and customer events aligned with Brand Engagement platforms.  Shape culturally relevant narratives for our brands that resonate highly with consumers brought to life through integrated brand engagement platforms.

• Lead the way on measurement and evaluation around Events with the help of our measuring systems.
• Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumer and customers (and shoppers where required).
• Develop and deliver all the events programmes for all key brands optimizing for maximum efficiency and effectiveness.
• Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar. 
• Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers.
• Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution.
• Set up key mentoring programmes against these critical groups and leverage these to drive advocacy, recommendations, and depletions.
• Manage activation and events agencies to effectively deliver on customer business plans.
• Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives.
• Challenge standard practice to ensure Diageo is known as the best in events execution, and share / apply learnings across the different brands.
• Consolidate reporting on key initiatives and performance and intervene where required.
• Drive full compliance to DMC, GAR and CARM requirements for all initiatives.

 Qualifications

• Appropriate tertiary marketing qualification – degree / diploma
• Suitable Post Graduate Qualification is desirable

Experience

• Minimum 5 years’ experience in Customer Planning and Activation / PR / brand ambassador and events roles.
• Fully adept at localising global toolkits and engagement platforms into engaging stories, customised to each channel.
• Expertise in shaping media-worthy narratives that tap into consumer passion points and drive visibility and engagement at scale.
• Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans.
• Strong project management and planning skills.
• Brilliant relationship-building skills, with a strong ability to be able

to work in a complex matrix organisation with multiple stakeholders.

• Experience in other Commercially oriented roles is desirable.
• Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns.
• Self-motivated and able to actively identify new opportunities and deliver against them.
• Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc.

Win through execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and acts

Shape the future

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

Ability to:

• Grasp complexity of market (multiple channels, languages, cultural differences, norms, and practices)
• Balance multiple priorities and work to a series of tight deadlines
• Make rapid decisions and respond quickly to organization change
• Self-motivated
• Work effectively with technology