External Communication Manager (Cape Town) at PEP

Responsible for leading outward effective communication and media relations programs that promote key initiatives, increase awareness and develop an enviable corporate image and reputation. Nurture a strong industry network with media, influencers and thought leaders as a means of promoting the corporate brand and also the employer brand externally and act as the media spokesperson for PEP as and when required. 

Key Responsibilities

• Maximise presence of the external corporate brand on various channels (e.g. Internet, TV, social platforms )
• Drive the implementation of the corporate communications and media relations programs across all audience segments
• Oversee the successful delivery of all relevant activities related to the corporate communications plan
• Cultivate and maintain relationships with media and influential professionals
• Drive the implementation of the corporate PR strategy
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Ensure the consistency of external corporate messaging across all touchpoints
• Perform the role of company spokesperson as and when required 
• Coordinate and collate information required for external stakeholders (e.g.Pepkor)
• Manage and assist Exco with content for presentations and interviews with external parties
• Work closely with the Head of Brand to manage the corporate brand and external brand reputation
• Ensure that key external announcements, campaigns and initiatives are fully communicated across all relevant channels in a timely, creative and effective way
• Organize PR events to increase the awareness of PEP and maintain the reputation of PEP
• Build a resilient and responsive crisis communications plan
• Manage and report on allocated budget
• Track, influence and monitor media coverage (ROI) relating to the company brand

Required Knowledge, Skills and Competencies

• Bachelor's Degree in PR, Communications, Journalism or similar relevant field
• Proven working experience in PR required; 8-10 years
• Proven track record designing and executing successful PR campaigns 
• Work experience with a listed company beneficial
• Strong relationships with media contacts
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Solid experience with social media channels especially Linkedin
• Experience in crisis management
• Exceptional writing and editing skills
• Exceptional communication, presentation and leadership skills
• Competencies required: Situational awareness; Helicopter view; Innovating; Persuasiveness; Negotiation; Performing under pressure; Organising and structuring; Listening skills; Networking; Building and maintaining relationships