South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
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Frontline Marketing Manager will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans.
Working closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.
Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy
Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
Develop relationships with key bottlers and ensure alignment and buy-in on market agenda.
Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
Identify needs for campaign localization or customization as necessary.
Provide input on media buying (in partnership with Market procurement).
Role Requirement
Bachelor's Degree
8+ years significant market and leadership experience.
Direct experience with marketing activation.
Ideally experience working with TCCC external partners (bottlers and customers).
Experience working in cross-functional and cross-geographical teams is preferred.
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