Go To Market Manager (Eastern Cape) at Cell C

Purpose of the Job

• The Go To Market Manager is one of the key links between the business and our consumers. Your role is to create a style of communication that talks to consumers’ needs and wants by our various channels and segment. All achieved through the development of a Go-To-Market Plan aligned to the overall Business Strategy with a tailored approach by Consumer Segment, Region, and Cluster. Our overall aim is to enhance customer engagement, build loyalty, and maximise returns for our shareholders. You achieve growth and meet the overall regional objectives through:
• Implementation of the CBU S&D and EBU Strategies across the region segmented by Main Places and Sub Main Places
• Implement marketing activities using traditional, segment, and trade marketing strategies to achieve sales targets
• Manage and maintain relationship with all trade partners in various distribution channels as first point of call/escalation, hence driving the acquisition, retention, and achievement of customer experience targets
• Grow Cell C customer base and market share in all channels
• Ensure adherence of minimum store standards and operating practices as stipulated by Cell C Head Office, including but not limited to branding, stock levels, point-of-sale merchandising, staff training, implementation of new products and services, and assisting stores with the escalation of admin/customer queries
• Develop and implement strategies to deliver on Cell C’s strategic objectives (Sales & Marketing)

Main Responsibilities

GTC Performance Management

• Operationalize segment marketing and implementation across the region by cluster & town (Main and Sub Main Places)
• Partner with Prepaid and Postpaid Regional Managers and sales teams and seek opportunities to increase sales, revenue, and market share across clusters within the region
• Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
• Brief in artwork and drive bookings and execution of schedule as per Segment requirement
• Planning, execution and evaluation of regional / cluster promotions and marketing actions
• Implement channel deals, trade activations, pricing and propositions within regional clusters.
• Provide a service to support channel strategy implementation within clusters and execute regional channel strategy
• Drive the local implementation of the Customer Experience strategy within the region and clusters
• Assist in designing a Go To Market business canvas, clearly defining the engagement with the internal business stakeholders, the value proposition and customer segments on a regional scale, cycles and offerings with predicted revenue
• Implement the approved Go To Market action plan that specifies how the department will reach target customers and achieve the desired competitive advantage
• Develop and maintain sound and healthy processes and working relationships with all other relevant stakeholders to ensure that the process of delivering on the postpaid product objectives is optimized
• Drive to deliver product performance improvement by implementing collaborative initiatives with relevant internal stakeholders and partners
• Collaborate with the Commercial Pricing team for input on pricing and tariffs, as well as sales/service-based commissions for the product
• Explore opportunities to review and refresh the product portfolio on a regular basis
• Keep abreast of the competitors’ products and activities in the market and provide relevant insights to stakeholders
• Reporting and analysis of revenue, base management, market share and channel performance
• Regional and cluster review analysis and customer base analysis and maintenance by channel, customer intelligence – revenue analysis by region, cluster & town (Main and Sub Main Places) – provide insight
• Identify market opportunities, market sizing of opportunities aimed at increasing market share and revenue
• Channel/segment performance analysis, channel deep dives and channel packs for FRM

Cost and Budget Management

• Prepare, control and administer the yearly budget for postpaid within the region
• Develop and implement relevant policies and practices to assist in achieving savings targets
• Manage and report on cost tracking and variation reports, implementing corrective action where required
• Approve relevant expenditure for the department in line with delegation of authority
• Inform the Regional Manager timeously of potential over-spend
• Make recommendations for budget-affecting change requests

Staff Management and Development

• Lead and motivate staff to effectively deliver objectives, ensuring development opportunities, appraisal and management systems are embedded and relevant HR procedures are adhered to at all times
• Provide an advisory, support and mentorship function to enable staff to grow within their career.
• Maintain a low staff turnover rate
• Initiate the appropriate labour relations actions required within the department
• Establish, evaluate and guide the department’s Employee Performance Management programme
• Set Key Performance Indicators, targets and goals as per the department’s strategy and business objectives
• Conduct regular assessment of team performance against defined key performance indicators (KPIs) and implement corrective action where required
• Recruit employees; assign and direct work; oversee staff development; identify training needs and maintain staff competence
• Uphold HR policies and procedures at all times
• Apply and adhere to Cell C Health and Safety procedures and rules

Minimum Qualifications

• Graduate degree(s) in Engineering, Marketing or Business Management, Commerce or IT

Experience

• At least 5 years’ experience in telecommunications or a related technical sector in a medium- sized to large company
• At least 3 years’ experience within marketing or product management
• At least 2 years’ experience at managerial level (managing a team)