Group Digital Media Manager at Tiger Brands

THE JOB AT A GLANCE

As the Group Digital Media Manager  you will report into the Marketing COE Director and be responsible for driving the creation and execution of the digital marketing and digital innovation strategy, championing the agreed strategy across brand teams and the wider organisation. You will drive and grow the role of the Digital CoE across functions and within core strategic conversations. Most importantly you will support Category Brand teams to define the digital pillar of their brand strategy while managing the activation, digital supplier partners and execution of all digital campaigns. 

RESPONSIBILITIES

WHAT YOU WILL DO

• Develop the overarching digital marketing strategy and principles to drive brand growth and position Tiger Brands to win with consumers, shoppers and customers
• Define an eco-system of strategic partners and providers to deliver the skills and capabilities to execute the broader digital innovation strategy as defined by functions and portfolios
• Support the categories in development of brand specific, and cross-brand, digital strategies that embrace the full omni-channel marketing opportunity and ensure that brands resonate with the digitally engaged consumer
• Identify the most effective strategies to reach and connect with Tiger Brands target audiences through digital media, and set overarching guidelines and standards
• Develop and embed digital processes and KPIs to maximize the effectiveness of digital spend
• Work with customer marketing and customers to develop and execute joint campaigns and ensure a strong presence on digital retail platforms
• Identify and share digital trends and best practices to inform and up-skill the business on digital innovation
• Work with the Integrated Media Managers and Category brand teams to ensure alignment between digital strategy and digital media buying
• Support your team in the execution and post execution review of all digital activations, educating brand teams on the optimization of digital marketing
• Lead digital agency negotiations with the support of procurement, establish a preferred digital vendor list and manage delivery of digital execution by vendors against the agreed strategy
• Drive CRM and loyalty as part of the digital eco-system and stepping digital marketing to conversion. 

WHAT YOU WILL BE MEASURED ON

• Satisfaction of the development of the digital strategy for brands
• Absolute digitals spend and efficiency
• CPC by category vs. targets

QUALIFICATIONS

WHAT YOU’LL BRING TO THE TABLE

Key attributes and competencies

• Digitally driven – finger on the pulse of the latest global digital developments and innovations
• Vendor management excellence– ensure the right vendors are picked to deliver high quality digital work
• Ability to influence– you sell-in your digital strategy and the work of your team across the organization
• Strong collaboration skills– support the development of portfolio and function specific digital strategy
• Strong strategic acumen – the ability to synthesize customer insight, organisational capability, and market trends into a clear digital strategy
• Self-starter – drive and passion to lead, embed and educate the organization with digital acumen

Experience

• Digital strategy development– experience within a top South African or multi-national FMCG company
• Digital Agency interaction– have either worked within or managed the relationship with a digital media agency
• Degree would be advantageous