Group Marketing Content Officer at Forvis Mazars Group

About the role

• We are looking for a proactive and highly skilled Group Marketing Content Officer to help shape, plan and deliver high-impact content that supports global campaigns, strengthens our market positioning and drives engagement across priority audiences.
• Based in our Cape Town office, this role will support the development of thought leadership, content, go-to-market materials and social media copy for international audiences. The successful candidate will report to the Group Marketing Manager and work closely with marketing colleagues, global industry and service line teams, internal and external stakeholders, freelancers and agencies.
• This opportunity would suit a creative storyteller with a practical approach, shaping complex ideas into clear, engaging materials for international audiences. You will help leverage market themes, business priorities and expert perspectives to support global campaign activity and strengthen awareness of our brand and priority solutions.

Key responsibilities

High-impact content and storytelling development

• Write, edit and review materials for international audiences across multiple formats and channels, leveraging AI and other content development tools whilst upholding our unique tone of voice and market differentiation to stand out.

This will include:

• Shaping clear editorial angles and narratives aligned with campaign objectives
• Translating complex topics into distinctive, insight-led thought leadership, including the development of articles, reports, campaign copy, social media content, presentations, brochures, content for events and other go-to-market materials.
• Interviewing internal and external stakeholders to gather insights and shape outputs
• Editing and proofing materials to ensure clarity, accuracy, consistency and brand alignment
• Adapting materials whilst ensuring consistency of key messages for different audiences, formats and channels

Content planning and pipeline management

• Support the planning and delivery of materials for Group campaigns, thought leadership programmes and priority solutions.

This will include:

• Contributing to content strategy and editorial planning for key campaigns and priority solutions
• Defining content formats, channels and sequencing to maximise impact
• Planning outputs across articles, reports, campaign pages, social media copy, go-to-market materials and supporting assets
• Managing the pipeline to help ensure a steady flow of high-quality materials
• Helping ensure work is delivered in line with campaign timelines
• Align content plans with commercial priorities and audience needs
• Briefing and coordinating external suppliers, including freelancers and agencies and supporting the team to assess supplier performance and identifying potential new supplier relationships

Content performance and optimisation

• Leverage performance insights to continuously optimise content effectiveness and drive stronger campaign impact.

This will include:

• Track and analyse content performance across campaigns and channels
• Identify what content resonates with priority audiences and why
• Recommend improvements to formats, messaging and distribution
• Reviewing competitor activity to identify market gaps, opportunities and points of differentiation
• Bringing practical recommendations into planning discussions

About You:

• Minimum 3 years’ professional experience in writing, marketing, journalism or communications, ideally in a B2B, corporate or professional services environment
• Excellent written and verbal English, with a strong understanding of tone of voice, structure, accuracy and editorial quality
• Able to turn complex topics into clear, engaging and audience-focused materials for international audiences
• Confident interviewing internal and external stakeholders to draw out relevant insight
• Strong organisational skills, with the ability to manage a pipeline and multiple deadlines
• Practical, proactive and comfortable suggesting angles, improvements and new ideas
• Able to work effectively with international teams, contributors, freelancers and agencies