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Founded in April 2004, Intelligent Debt Management (IDM Group), has established itself as South Africa’s leading and largest debt management company. IDM operates from a centralised office in Cape Town, South Africa, from which more than 350 employees service clients nationally. IDM offers comprehensive advice and a host of highly effective debt relief...
Growth Analyst - LMS Specialist
Our Growth Analytics team works closely with the Sales and Marketing teams to help deliver on growth projects for the company. The team is responsible for advanced analytics, predictive models and providing insights, with the intention of improving overall conversions. Along with strong analytical capabilities, Growth Analysts have excellent communication skills and are able to communicate insights and results back to business.
The LMS Specialist will assist with four main areas, namely: the management of LMS, lead source management, Outbound, and the monitoring of model rollouts. The management of LMS means that the individual will monitor and adjust dialling rules, monitor quality of leads in LMS, and create and maintain user groups etc. To achieve this, the LMS Specialist will need to work well with IT, the Dev team, and Projects, to carry out initiatives. Lead source management involves assisting with the creation of new campaigns and ensuring that core visualisation tools (e.g., Funnel reports, TV Screens) are updated accordingly. The Outbound element includes moving teams to relevant campaigns as and when needed and ensuring that teams are working on the correct lists. Finally, a core function of the LMS Specialist role is to ensure that new models implemented, in collaboration with the Data Scientist, are monitored and visibility is given to key stakeholders.
The role will entail:
Desired Background:
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