Growth Marketer at Gcubed Boutique Recruitment

INTRODUCTION

Our client is looking for a driven individual to join our young dynamic team based in Johannesburg, South Africa with a client base around the globe. This role provides you with an excellent opportunity to execute bold ideas concerning growth hacking & marketing in various markets worldwide!

As a Growth Marketer, you will be responsible for growth strategy, execution, and optimization of all digital customer acquisition and retention efforts. We are looking for someone with a comprehensive understanding of the online lead and sale generation industry, the determination to execute daily operational tasks, and the ability to create strong product and channel marketing materials.

DUTIES & RESPONSIBILITIES

• Successfully design and execute acquisition marketing and retention strategies across multiple performance marketing channels including paid social, display, and third-party partnerships.
• Build, launch, and optimize the end-to-end online campaign strategy, tactics, execution and test/learn efforts to scale digital marketing while focused on driving cost-effective, high quality leads.
• Build and test emails, website landing pages, forms, lead lists and reports within a marketing CRM platform.
• Build and improve marketing automation strategy and process.
• Centralize, manage, and QA email, chatbots deployment and contact strategies across multiple audiences and segments - sometimes simultaneously.
• Be an expert of growth marketing analysis and data; measuring and optimizing all stages of the funnel using a data analytics platform.
• Design, implement, and monitor paid social and display campaigns, including Facebook and Google ads.
• Help the team build an attribution model that “tells the whole story” of the buying path.
• Create basic dashboards to allow real time access to progress on KPIs across the organization and pull actionable insights.
• Ensure all online marketing efforts follow industry policies and best practices.
• Develop documentation and road maps for processes, A/B tests, and promotions.
• Perform research to gain insights and identify new growth opportunities.
• Continuously innovate our approach to Growth Marketing.

EDUCATION

• Degree in Marketing or any relevant field

EXPERIENCE & SKILLS REQUIRED

• 3-4 years of digital marketing experience including Growth Marketing and/or Email Marketing and/or Performance Marketing.
• Hands on experience with CRM platforms, Google Analytics, Excel, Facebook/Instagram, Paid Marketing and Google Ads Marketing.
• Hands-on experience with Mailchimp/Hubspot (or other email marketing or marketing automation tools).
• Knowledge of lead generation, lead nurturing, drip campaigns, design tools and content management systems (CMS).
• Hands on experience with HTML/CSS.
• Proficiency in marketing automation technology.
• Excellent written communication and copywriting skills.
• Experience working with creative teams, acting as the business stakeholder—writing briefs, drafting copy, weighing in on creative, and being accountable for the performance of the creative.
• Affiliate Marketing experience is a major plus.
• Must be able to work remotely with a strong and stable Internet connectivity (fibre is a plus).