Growth Marketing & Brand Specialist at Boardroom Appointments

The Opportunity 

• You will take ownership of our digital presence, employer branding, lead generation, content creation and marketing initiatives across the business. 
• You will work directly with leadership and play a key role in attracting clients, candidates and opportunities across multiple markets and industries. 
• This is a role where your ideas will be heard, your impact will be visible and your growth will be supported. 

Key Responsibilities 

Brand Growth & Social Media 

• Manage and grow our presence across LinkedIn, Facebook, Instagram, TikTok and emerging platforms. 
• Develop and execute monthly content and growth strategies. 
• Build brand awareness, engagement and market visibility. 
• Promote company culture, success stories, vacancies, thought leadership and business initiatives. 
• Monitor industry trends and competitor activity. 

Content Creation & Video Marketing 

• Create engaging content across multiple platforms. 
• Develop and execute short-form video content strategies. 
• Film, edit and publish content that drives engagement and brand awareness. 
• Repurpose content across platforms for maximum reach. 
• Collaborate with consultants and leadership to create valuable industry content. 

Recruitment Marketing 

• Develop campaigns that attract top talent. 
• Create compelling job advertisements and recruitment campaigns. 
• Improve candidate attraction and application rates. 
• Promote opportunities across digital channels. 
•  Analyse and optimise campaign performance. 

Lead Generation & Commercial Growth 

• Develop and execute targeted lead generation campaigns designed to create new business opportunities. 
• Build and maintain segmented prospect databases and marketing audiences. 
• Identify, research and profile target companies and decision-makers. 
• Support business development initiatives through digital campaigns and outbound marketing. 
• Work closely with sales and leadership teams to improve lead quality and conversion rates. 
• Track lead generation performance from first engagement through to qualified opportunity. 
• Continuously test and improve lead generation strategies and channels. 

Content & Copywriting 

Create professional content for: 

• LinkedIn 
• Facebook 
• Instagram 
• TikTok 
• Company website 
• Blogs 
• Newsletters 
• Email campaigns 
• Candidate campaigns 
• Client campaigns 
• Corporate presentations 

Creative Design 

• Design professional marketing materials using Canva. 
• Create social media graphics, campaigns and promotional content. 
• Develop employer branding initiatives. 
•  Maintain a consistent visual identity across all channels. 

Website & Digital Presence 

•  Assist with website content updates. 
• Support SEO and online visibility initiatives. 
• Ensure vacancies are advertised accurately and timeously. 
•  Monitor and maintain online brand reputation. 

Analytics & Performance 

• Produce weekly and monthly reports. 
• Track campaign performance, engagement, website traffic and lead generation results. 
•  Analyse performance and recommend improvements. 
•  Monitor return on investment across marketing activities. 

Innovation & AI 

• Leverage AI-powered tools to improve productivity, content creation and marketing performance. 
• Continuously explore smarter and more efficient ways of working. 
• Stay current with emerging technologies and digital trends. 

What We Are Looking For 

We are looking for someone who is: 

• Ambitious and hungry for success. 
• Creative and commercially minded. 
• Curious and always learning. 
• Comfortable bringing new ideas forward. 
• Self-motivated and proactive. 
• Organised and accountable. 
• Excited by growth and change. 
• Comfortable using AI tools and modern technology. 
• Able to identify opportunities independently and take action. 
• Able to manage multiple priorities simultaneously. 
• Most importantly, we are looking for someone who wants to build a career rather than simply fill a role. 

Experience We Value 

• Demonstrated success in digital marketing, content creation, social media management, lead generation, employer branding or related marketing activities. 
• Strong content creation and copywriting ability. 
• Experience managing social media platforms. 
• Canva experience. 
• Experience creating short-form video content. 
• Experience using lead generation tools and marketing platforms. 
• Experience using AI-powered tools to improve marketing effectiveness. 
• Strong analytical and reporting capability. 
• Valid driver's licence and own reliable transport. 

Advantageous 

• Recruitment or staffing industry experience. 
• SEO experience. 
• Website management experience. 
• Graphic design and video editing experience. 
• Experience with CapCut or Adobe Creative Suite.