Growth Marketing Team Lead at Betway Africa

Who we’re looking for

• We are seeking a highly motivated and data-driven Growth Marketer team Lead to join our team. The ideal candidate will be responsible for driving marketing and growth across various platforms and channels. This role requires a deep understanding of performance marketing, user acquisition and retention strategies to maximize ROI and achieve business goals. The Growth Marketing Team Lead will work closely with developers, affiliate team, digital teams, head of affiliate and the rest of the business to optimize campaigns, analyze data, and implement strategies that drive app downloads, acquisition and engagement.

Why we need you

• You will bring the ability to do more than just traditional performance marketing expertise. We need a self-starter who can think creatively and push boundaries to uncover innovative ways to drive traffic and user acquisition. You’ll bring resourcefulness, adaptability, and the ability to navigate complex industry regulations—all while keeping growth objectives front and center. Your creativity and problem-solving skills will help us achieve results where others see limitations.

What you’ll be doing

• In addition to traditional performance marketing skills, we are looking for a self-starter who can think outside the box and find innovative methods to drive traffic and user acquisition for the business. The ideal candidate will be creative, resourceful, and adept at navigating challenges posed by industry regulations while still achieving growth objectives

Specific duties will include, but are not limited to, the following:

Campaign Planning & Execution

• Develop and implement performance marketing strategies to drive traffic to the Betway and Jackpot sites, drive user acquisitions, engagement, conversion across several key channels (including but not limited to app stores, ad networks, DSPs and paid social channels), drive revenue and efficiencies for the business.
• Oversee, manage, and optimize advertising campaigns on all relevant platforms and manage the team to perform in their respective growth areas.
• Collaborate with developers and creative teams to create compelling ad creatives (images, videos, copy) tailored to different platforms and audiences.
• Working with the head of affiliates to manage overall budgets, team members, projects, and various moving parts.

Performance & Reporting

• Measure campaign performance and report back on performance.
• Monitor and optimize CPI and CPA metrics, ROI, other key metrics and volumes relative to spend.
• Manage, apply and propose relevant marketing budgets and campaign spend.
• Conduct A/B and multivariate testing to identify the best-performing platforms, creatives, ad formats, and messaging.
• Working with the team to continuously iterate on creatives, optimize campaigns, and make critical adjustments to improve performance and conversion rates.
• Implementation and onboarding of new tools and online marketing technologies (retargeting, web analytics, display, socials etc)

Key Channels but not limited to

• Display Marketing
• Push, Pop and Messenger Marketing
• Social Media Marketing
• Paid app store like ASA.

Test and scale new user acquisition channels to expand reach.

• Asset Management
• Work with design and development teams to create and improve assets across channels to support campaigns including but not limited too:
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social media and other Digital channels
• Innovative Marketing in Regulated Markets:
• Gain competitor insights and suggest alternative strategies to drive traffic
• Research and identify non-traditional marketing channels that comply with industry regulations
• Develop creative workarounds to promote apps within the constraints of regulated markets
• Stay updated on regulatory changes and adapt marketing strategies to remain compliant
• Test new and emerging marketing channels (e.g., podcasts, webinars, or niche forums) to reach target audiences.
• Stay ahead of industry trends and experiment with new tools, technologies, and platforms.
• Supplier management, admin and communications
• This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

What we’re looking for

• Relevant tertiary qualification or qualified experience..
• Hands-on experience with media buying and or performance marketing.
• Strong knowledge of digital advertising platforms.
• Experience in digital marketing i.e.: banner advertising, SEO, SEM, Google AdWords, Google Analytics, social media, mobile marketing and business development.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated sports enthusiasm, knowledge and interest across various Sports and Casino categories advantageous.
• Innovation combined with excellent business acumen, to identify or develop viable online marketing strategies.
• Team player who can work well in a fast-paced environment.
• Creative thinker with a results-oriented mindset
• Proactive approach
• Strong work ethic and target driven.
• Proficiency in Excel, Word, PowerPoint and Outlook.
• Excellent verbal and written communication skills.
• Strong interpersonal skills
• Strong negotiation.
• Entrepreneur