Job Opportunites at Betway Africa

Software Development

• The Software Developer develops software solutions by studying information needs; conferring with users; studying systems flow, data usage and work processes; investigating problem areas and following the software development lifecycle. This role is responsible for maintaining current systems (web/other) and develop new systems (web/other) using the latest technologies. They are responsible for supporting code reviews and in coordinating pair programming.  The Software Developer also assists in applying agile methodology in the team. 

Testing and deployment

• The Software Developer develops tools and applications by producing clean, efficient code. They automate tasks through appropriate tools and scripting. The Software Developer develops and monitors CI/CD pipelines. This role is also responsible for reviewing and debugging code. The Software Developer performs validation and verification testing in line with quality standards.

Technical support and documentation

• The Software Developer provides second/third line support to IT for software deployed into company eco system. They monitor systems performance and ensure all SLA’s are met. The Software Developer assists technical writers with technical documentation and user manuals.

Analysis

• This role is accountable for analyzing and resolving complex and high impact production issues where required. The Software Developer also identifies ideas to improve system performance and impact availability. They provide quality assurance reviews and the evaluation of existing and new software products when required.

Mentoring and Knowledge transfer

• The Software Developer is accountable for the technical guidance and mentoring of Junior  Developers. They are also expected to share business and technical knowledge within the greater team.

Best practice

• The Software Developer ensures that software deliverables comply with quality standards and are completed on time. This role supports the implementation of best practices, coding standards and relevant methodologies.

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Software Development

• The Senior Software Developer confers with their stakeholders to analyze user requirements and convert requirements to design documents.  They design architectures, including the software, hardware, and communications, to support the total requirements, as well as to provide for present and future cross-functional requirements and interfaces.
• The Senior Software Developer develops high-level system design diagrams for program design, coding, testing, debugging and documentation. They also develop and implement moderate to complex web applications on one or more platforms. They design, develop and test software, including Software Applications, Web Sites, Data Communication Processes and User Interfaces. This role is responsible for writing  programming code and the development of CI/CD pipelines in alignment with DevOps standards.  

Testing and deployment

• The Senior Software Developer tests, maintains and recommends software improvements to ensure strong functionality and optimization. They work with team members to review new and existing code and/or perform unit testing. They have oversight of the Software Developers who collaborate with product owners, test analysts , and QA Engineers in developing, testing and deploying system components and programs. 

Technical Support

• The Senior Software Developer resolves complex technical design issues. They provide comprehensive support to internal customers to achieve resolution to outstanding issues.
• This role is responsible for working with architects to ensure they are making sound technical decisions that provide the most apt solutions to resolve business challenges.

Analysis

• The Senior Software Developer identifies ideas to improve system performance and impact availability. They also provide quality assurance reviews and the evaluation of existing and new software products. The Senior Software Developer is responsible for reviewing updated software systems. This role is accountable for facilitating root cause analysis of system issues as and when required.

Research and Collaboration

• This role is expected to keep up-to-date knowledge of technological developments in the industry and apply those insights accordingly. Together with the Lead Developer they determine best practices and requirements for software development. The Senior Software Developer works in partnership with the relevant stakeholders in order to meet the user requirements as well as the agreed SLAs. The Senior Software Developer is responsible for conducting feasibility studies for upgraded software systems.

Communication

• The Senior Software Developer clearly and regularly communicate with management to give feedback. They communicate effectively and professionally in all forms of communication with internal and external customers as well as technical support colleagues. The Senior Software Developer assists technical writers with technical documentation and user manuals

People management

• The Senior Software Developer is accountable for assigning tasks to junior developers such as coding, testing, debugging, and analytics. This role is expected to mentor junior software developers with technical guidance on  programming techniques, design patterns and software development best practices. 

Project management support

• The Senior Software Developer assists the other technical stakeholders in enforcing Agile methodology in the software development team. They support with code reviews, assist in coordinating Pair Programming and aid with implementation of best practices, coding standards and relevant methodologies. The Senior Software Developer interacts with project management to plan project schedules and technical direction.

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Who we’re looking for

• We are seeking a highly motivated and data-driven Growth Marketer team Lead to join our team. The ideal candidate will be responsible for driving marketing and growth across various platforms and channels. This role requires a deep understanding of performance marketing, user acquisition and retention strategies to maximize ROI and achieve business goals. The Growth Marketing Team Lead will work closely with developers, affiliate team, digital teams, head of affiliate and the rest of the business to optimize campaigns, analyze data, and implement strategies that drive app downloads, acquisition and engagement.

Why we need you

• You will bring the ability to do more than just traditional performance marketing expertise. We need a self-starter who can think creatively and push boundaries to uncover innovative ways to drive traffic and user acquisition. You’ll bring resourcefulness, adaptability, and the ability to navigate complex industry regulations—all while keeping growth objectives front and center. Your creativity and problem-solving skills will help us achieve results where others see limitations.

What you’ll be doing

• In addition to traditional performance marketing skills, we are looking for a self-starter who can think outside the box and find innovative methods to drive traffic and user acquisition for the business. The ideal candidate will be creative, resourceful, and adept at navigating challenges posed by industry regulations while still achieving growth objectives

Specific duties will include, but are not limited to, the following:

Campaign Planning & Execution

• Develop and implement performance marketing strategies to drive traffic to the Betway and Jackpot sites, drive user acquisitions, engagement, conversion across several key channels (including but not limited to app stores, ad networks, DSPs and paid social channels), drive revenue and efficiencies for the business.
• Oversee, manage, and optimize advertising campaigns on all relevant platforms and manage the team to perform in their respective growth areas.
• Collaborate with developers and creative teams to create compelling ad creatives (images, videos, copy) tailored to different platforms and audiences.
• Working with the head of affiliates to manage overall budgets, team members, projects, and various moving parts.

Performance & Reporting

• Measure campaign performance and report back on performance.
• Monitor and optimize CPI and CPA metrics, ROI, other key metrics and volumes relative to spend.
• Manage, apply and propose relevant marketing budgets and campaign spend.
• Conduct A/B and multivariate testing to identify the best-performing platforms, creatives, ad formats, and messaging.
• Working with the team to continuously iterate on creatives, optimize campaigns, and make critical adjustments to improve performance and conversion rates.
• Implementation and onboarding of new tools and online marketing technologies (retargeting, web analytics, display, socials etc)

Key Channels but not limited to

• Display Marketing
• Push, Pop and Messenger Marketing
• Social Media Marketing
• Paid app store like ASA.

Test and scale new user acquisition channels to expand reach.

• Asset Management
• Work with design and development teams to create and improve assets across channels to support campaigns including but not limited too:
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social media and other Digital channels
• Innovative Marketing in Regulated Markets:
• Gain competitor insights and suggest alternative strategies to drive traffic
• Research and identify non-traditional marketing channels that comply with industry regulations
• Develop creative workarounds to promote apps within the constraints of regulated markets
• Stay updated on regulatory changes and adapt marketing strategies to remain compliant
• Test new and emerging marketing channels (e.g., podcasts, webinars, or niche forums) to reach target audiences.
• Stay ahead of industry trends and experiment with new tools, technologies, and platforms.
• Supplier management, admin and communications
• This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

What we’re looking for

• Relevant tertiary qualification or qualified experience..
• Hands-on experience with media buying and or performance marketing.
• Strong knowledge of digital advertising platforms.
• Experience in digital marketing i.e.: banner advertising, SEO, SEM, Google AdWords, Google Analytics, social media, mobile marketing and business development.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Demonstrated sports enthusiasm, knowledge and interest across various Sports and Casino categories advantageous.
• Innovation combined with excellent business acumen, to identify or develop viable online marketing strategies.
• Team player who can work well in a fast-paced environment.
• Creative thinker with a results-oriented mindset
• Proactive approach
• Strong work ethic and target driven.
• Proficiency in Excel, Word, PowerPoint and Outlook.
• Excellent verbal and written communication skills.
• Strong interpersonal skills
• Strong negotiation.
• Entrepreneur