Head: CIB Marketing at Nedbank

Job Purpose

• To assume accountability for the direction and market position for a group of sectors (eg oil & gas, infrastructure, financial institutions, HR, etc.) within the CIB business. Responsibility for internal business unit marketing needs to enhance alignment of EVP & CVP. Craft brand positioning strategies and go-to-market plans which position each sector as a thought leader in the corporate investment banking space. Take the key commercial objectives of each sector and translate them into an annual strategic marketing plan. Identify the appropriate media channels to deliver marketing campaigns for the sectors in an effective and efficient manner.

Job Responsibilities

Develop marketing strategies to deliver business objectives:

• Develop and implement integrated marketing strategies that enable sectors to compete in the market and grow “sector expertise” awareness levels with clients.
• Ensure that the marketing strategic plans are implemented and operationalised.
• Excellent brief writing skills to ensure that marketing briefs into the Group COE have sufficient knowledge on the sector being serviced and clear articulation of the tasks.
• Develop and grow a good understanding of the CIB business and relevnt sectors by working as part of the CIB sector teams and business unit manco
• Support sectors in delivering relevant and strategic messages to market.
• Identify and test new ideas to explore new marketing opportunities for growth.
• Working with the COE to generate actionable insights that will drive the marketing strategy.
• Develop, manage, and track the budget to achieve marketing and business objectives.
• Ensure client experience journeys are effective and optimised.

Establish Guardrails:

• Track performance of the delivery teams/ squads in the COE and hold them accountable.
• Ensure the constructs of risk, legal, governance and compliance are addressed.
• Continuous process enhancement to ensure excellent execution to the business.

Oversee the sector missions:

• Empower delivery teams/ squads to make decisions and recommend tailored solutions to sector specific problems. Share sector specific knowledge with squad to enable delivery and decision making.
• Raise the profile, manage the presence of CIB across the various market sectors.

CIB business unit responsibility:

• Assume responsibility for taking briefs from the relevant business units (on internal events, and communications for assigned and allocated business units. The marketing head will then be responsible for briefing the internal marketing team (events manager / comms head) on needs of BU.

Stakeholder management:

• Build and sustain relationships to ensure satisfied stakeholders.
• Create a climate of teamwork and cross-cluster co-operation to enable improved campaign results.

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Post graduate degree in Marketing or Commerce

Minimum Experience Level

• 7 - 10 years management in a marketing or related function.

Type of experience: 

• Experience in developing and executing marketing plans
• Budget development and management skills
• An understanding of a B2B business environment and the marketing nuances required to be successful in an investment banking environment
• Collaboration across various teams and functions
• Can demonstrate decision making linked to business / brand strategy
• Dealing and managing multiple and demanding stakeholders

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training/development
• Organisational behaviour theory
• Principles of project management
• Stakeholder management
• Strategic planning
• Talent management

Behavioural Competencies

• Customer Focus
• Establishing Strategic Direction
• Operational Decision Making
• Compelling Communication
• Cultivating Networks and Partnerships
• Driving Execution
• Sharing Responsibility
• Strategic Influence