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  • Posted: Dec 10, 2020
    Deadline: Jan 4, 2021
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    The Bank's history in South Africa dates back to 1862 from our previous shareholding in Standard Bank of British South Africa. In 1969 the Bank merged its two shareholdings in Standard Bank of South Africa and Chartered Bank of India to create the consolidated brand, 'Standard Chartered Bank'. In 1987 Standard Chartered divested from South Afr...
    Read more about this company

     

    Head, Corporate Affairs and Brand & Marketing

    About Standard Chartered
    We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
    We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

    The Role Responsibilities

    • Responsible for driving and delivering the CA and Brand & Marketing strategies for the country/cluster, ensuring consistent and aligned delivery with the global agendas.
    • Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard.
    • Fully accountable to the Country CEO and Country Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions' scope and deliverables. Matrixed accountability with Group Heads of CA and B&M.
    • Represents the interests of the country/cluster Corporate Affairs and Brand & Marketing functions on the Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.
    • Leads on delivering governance, issues and risk (operational and reputational) across the country/cluster.

    Strategy

    • Determine the Corporate Affairs and Brand & Marketing strategies for the country/cluster, working closely with the Regional and Country CEOs and Regional and Country Client Business Heads, ensuring alignment with the Group strategy.
    • Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities
    • Work with the functions' country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank.

    Business

    • Alignment to Regional and Country CEOs, and client business heads to drive their regional strategies and prioritise, whilst maintaining Group wide standards.
    • Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well-designed actionable metrics that are used for future decision making.
    • Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time.
    • Drive digital strategy and effective use of digital platforms across the Bank.
    • Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Regional and Country Management Teams, integrating them into Corporate Affairs and Brand & Marketing plans.
    • Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
    • Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes.
    • Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels or any other available metrics for the region.
    • Monitor sponsorships and donations at a regional and country level to ensure they are consistent and appropriate for the Bank

    Processes

    • Ensure both functions follow their desk operating instructions.
    • Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams in the country/cluster.
    • Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
    • Proactively manage advertising and media agencies.
    • Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies.

    People and Talent

    • Work with the Country and Cluster CEOs to create a strong professional team of Corporate Affairs and Marketing professionals able to share and advise on best practices and emerging developments across the country/cluster.
    • Enhance leadership capability and create a culture of talent development and empowerment in both functions.
    • Champion capability and training requirements for the CA and B&M teams.
    • Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COE's within CA and B&M to make sure end to end alignment is in place.
    • Assess and measure the team's activities to ensure alignment with plans, forecasts and capacity models.

    Risk Management

    • Demonstrate shift towards anticipation of risk especially where there is a media impact.
    • Work closely with CRO and Head of Ops Risk on Risk Management, especially reputational risk to ensure proactive identification and mitigation and ensure all issues are timely reported/escalated in line with Group and local policies and procedures.
    • Provide leadership and co-ordination of issues and crisis communications to the functions at cluster and country levels
    • Work with the Regional Head of Corporate Affairs and Regional Head of Communications to manage key projects and strategy changes that need to be communicated across the Bank.

    Governance

    • Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.
    • Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing teams.
    • For Corporate Affairs, be Reputation Risk Control Owner's representative, enforcing the associated policies and procedures across the Bank.

    Regulatory & Business Conduct

    • Display exemplary conduct and live by the Group's Values and Code of Conduct.
    • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
    • Lead CABM, Southern Africa to achieve the outcomes set out in the Bank's Conduct Principles: Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.
    • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

    Key Stakeholders
    Internal - functional

    • Regional Head of Corporate Affairs and Brand & Marketing

    Internal - regional and country level

    • Cluster and Country CEOs
    • Cluster and Country Client Business Heads
    • Cluster and Country Functions Heads

    External

    • Advertising agencies
    • Media agencies
    • Vendors and suppliers
    • Newspaper editors and journalists
    • Non-Governmental Organisations
    • Representatives in Central Government departments
    • Develop profile with relevant professional PR bodies in key regions
    • Network with regional peers in the industry and other sectors

    Other Responsibilities

    • Embed Here for good and Group's brand and values in Corporate Affairs and Brand & Marketing team,
    • Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

    As members of the Regional Management, Corporate Affairs and Brand & Marketing Groups:

    • Influence the Corporate Affairs and Brand & Marketing strategy with country/cluster stakeholders, aligning it with Group standards.
    • Work cohesively with the functions' COO to embed governance requirements within the cluster and country teams.
    • Collaborate with other members to ensure Group campaigns are relevant, timely and well planned for delivery across the network.
    • Identify areas spanning all Group members that can help drive relevant initiatives for the network.

    Our Ideal Candidate

    Key Behaviours

    • Ability to work with senior management to develop and roll out approved strategy.
    • Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
    • Responsibility and perseverance.
    • High standards of professional integrity.

    Functional:

    • Extensive Corporate Affairs and Brand & Marketing experience, preferably in the Banking/financial services industry with an international context.
    • Strong business/product knowledge and sufficient expertise to command respect and credibility with senior
    • Stakeholders
    • Strong analytics and portfolio management experience
    • Strong digital marketing and communications experience

    Talent, Skill & Knowledge

    • Strategic acumen
    • Conceptual thinking - able to structure and organise
    • Execution orientation - able to execute and deliver results
    • Service and customer centricity
    • Leadership and change agent
    • People management
    • Influencing and networking
    • Presentation and communication (written and speaking skills)
    • Ability to manage in a geographically and culturally dispersed environment
    • Experience in developing teams in diverse international organisations
    • In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies
    • in order to translate global strategy into effective local operations.
    • Excellent time management and working under tight deadlines

     

    Method of Application

    Interested and qualified? Go to Standard Chartered Bank on scb.taleo.net to apply

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