Head, Intergrated Marketing & Communication - Johannesburg, 30 Baker Street at Standard Bank Group

Job Description

• To lead, influence and shape the Business Unit (BU) product, segment, sector and coverage Brand and Marketing strategic priorities through partnering with business executive teams to design and recommend a global view of how the BU goes to market (understanding all products and segments to ensure the right decisions are being made when there are competing priorities and trade-offs need to be made).

Qualifications

Type of Qualification: First Degree required
Field of Study: Business Commerce, Marketing
Experience Required
Integrated Marketing
Brand & Marketing
1-2 years

• Strong background in B2B or B2C marketing, with experience in developing and implementing marketing strategies, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with financial services industry, including relevant banking segment, understanding of market trends, customer behaviour, and competitive landscape.

3-4 years

• Experience working with large scale B2B/B2C global organisations to deliver marketing expertise, leading a team of marketing professionals, including managing workloads, competing priorities, providing guidance, and fostering a collaborative work environment. Experience in managing marketing budgets, including allocating resources effectively to achieve marketing goals and objectives and in managing marketing projects from conception to completion, including planning, execution, and reporting.

5-7 years

• Experience using data and metrics to drive improvements, data-led decision making to deliver demand generation, lead generation and account-based marketing campaigns to enhance the client experience and drive the revenue growth agenda. Product management experience may be beneficial.

Additional Information

Behavioural Competencies:

• Articulating Information
• Challenging Ideas
• Convincing People
• Directing People
• Embracing Change
• Empowering Individuals
• Exploring Possibilities
• Interpreting Data
• Making Decisions
• Providing Insights
• Pursuing Goals
• Taking Action

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Data Driven Digital Marketing
• Developing Marketing Insights
• Leadership to Stakeholder Engagement
• Measuring Marketing and Communication
• Segmentation
• Understanding of Financial Services