Head of Acquisition Marketing at Initiate International

About the Role -

• This isn’t just another marketing job – it’s your opportunity to lead the charge in one of the most dynamic industries on the planet. If you’re commercially minded, passionate about player growth, and excited to make a tangible impact, we want to speak to you. Apply now and help take this powerhouse brand to new heights.

Responsibilities

• Strategy & Leadership - Develop, lead, and continuously optimise the multi-channel acquisition strategy across paid media (PPC, paid social, programmatic), affiliates, SEO, content, and ATL. Set ambitious but achievable KPIs and manage the marketing acquisition budget with a strong focus on ROI.
• Team Management & Development - Lead and mentor a team of digital marketers, affiliate managers, and media buyers. Create a culture of accountability, creativity, and high performance.
• Affiliate Channel Management - Oversee a network of global affiliate partners. Build strong relationships, negotiate competitive deals, and ensure affiliates are aligned with performance targets.
• Campaign Execution & Optimisation - Ensure campaigns are delivered with speed and precision. Optimise landing pages, creatives, and messaging for conversion performance across devices and regions.
• Analytics & Insights - Work closely with the Data & BI teams to report on key metrics. Apply insights to refine acquisition strategies, user targeting, and funnel optimisation.
• Collaboration & Stakeholder Engagement - Work cross-functionally with Product, CRM, Tech, and Creative to align acquisition initiatives with overall business goals and player retention strategies. 

Qualifications -

• Minimum 6+ years’ experience in acquisition or performance marketing, with at least 3 years in a leadership role within iGaming, sports betting, or a fast-paced digital consumer brand.

Required Skills

• Deep understanding of the full acquisition funnel – from ad impression to player conversion.
• Proven success in managing and scaling acquisition budgets across multiple channels and regions.
• Strong grasp of affiliate marketing, conversion rate optimisation, A/B testing, attribution models, and customer segmentation.
• Exceptional leadership, communication, and stakeholder management skills.
• Hands-on experience with tools like Google Ads, Facebook Business Manager, DV360, Google Analytics, AppsFlyer, or similar platforms.
• An analytical thinker who thrives on hitting targets and solving problems at pace.

Preferred Skills

• Pay range and compensation package - A strategic leadership role in a high-growth, internationally respected brand in the iGaming & Sports Betting space. Autonomy and influence to shape how the brand grows its player base globally. Exposure to cutting-edge platforms, real-time performance data, and a collaborative marketing ecosystem. Competitive remuneration, performance-based bonuses, and a benefits package that reflects your experience. A vibrant office culture in Cape Town – one of the most beautiful and inspiring cities in the world.