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  • Posted: Apr 29, 2025
    Deadline: Not specified
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  • Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates. Exceptional service and quality deliver...
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    Head of Acquisition Marketing

    About the Role -

    • This isn’t just another marketing job – it’s your opportunity to lead the charge in one of the most dynamic industries on the planet. If you’re commercially minded, passionate about player growth, and excited to make a tangible impact, we want to speak to you. Apply now and help take this powerhouse brand to new heights.

    Responsibilities

    • Strategy & Leadership - Develop, lead, and continuously optimise the multi-channel acquisition strategy across paid media (PPC, paid social, programmatic), affiliates, SEO, content, and ATL. Set ambitious but achievable KPIs and manage the marketing acquisition budget with a strong focus on ROI.
    • Team Management & Development - Lead and mentor a team of digital marketers, affiliate managers, and media buyers. Create a culture of accountability, creativity, and high performance.
    • Affiliate Channel Management - Oversee a network of global affiliate partners. Build strong relationships, negotiate competitive deals, and ensure affiliates are aligned with performance targets.
    • Campaign Execution & Optimisation - Ensure campaigns are delivered with speed and precision. Optimise landing pages, creatives, and messaging for conversion performance across devices and regions.
    • Analytics & Insights - Work closely with the Data & BI teams to report on key metrics. Apply insights to refine acquisition strategies, user targeting, and funnel optimisation.
    • Collaboration & Stakeholder Engagement - Work cross-functionally with Product, CRM, Tech, and Creative to align acquisition initiatives with overall business goals and player retention strategies. 

    Qualifications -

    • Minimum 6+ years’ experience in acquisition or performance marketing, with at least 3 years in a leadership role within iGaming, sports betting, or a fast-paced digital consumer brand.

    Required Skills

    • Deep understanding of the full acquisition funnel – from ad impression to player conversion.
    • Proven success in managing and scaling acquisition budgets across multiple channels and regions.
    • Strong grasp of affiliate marketing, conversion rate optimisation, A/B testing, attribution models, and customer segmentation.
    • Exceptional leadership, communication, and stakeholder management skills.
    • Hands-on experience with tools like Google Ads, Facebook Business Manager, DV360, Google Analytics, AppsFlyer, or similar platforms.
    • An analytical thinker who thrives on hitting targets and solving problems at pace.

    Preferred Skills

    • Pay range and compensation package - A strategic leadership role in a high-growth, internationally respected brand in the iGaming & Sports Betting space. Autonomy and influence to shape how the brand grows its player base globally. Exposure to cutting-edge platforms, real-time performance data, and a collaborative marketing ecosystem. Competitive remuneration, performance-based bonuses, and a benefits package that reflects your experience. A vibrant office culture in Cape Town – one of the most beautiful and inspiring cities in the world.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Initiate International on www.linkedin.com to apply

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