Head of Brand at Pick n Pay Stores Limited

Minimum requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years in brand management, marketing, or related fields, with at least 3 years in a senior leadership role.
• Experience with digital marketing, social media, and e-commerce.
• Demonstrated success in developing and executing brand strategies that drive growth.
• Experience managing cross-functional teams and influencing senior stakeholders.
• Creative & Analytical: Strong balance of creative vision and data-driven decision-making.
• Background in retail, fashion, or a related consumer-focused industry is a plus.

Key responsibilities

Brand Strategy Execution:

•  Develop and implement brand-specific strategies to ensure alignment with overall business objectives, driving customer acquisition, retention, and growth across all touchpoints—both in-store and online.

Cross-functional Collaboration:

• Work closely with internal teams—marketing, merchandise, and operations—to coordinate and execute campaigns aimed at boosting member engagement, increasing sales, and strengthening customer loyalty.

Campaign Leadership: 

• Lead the planning, execution, and optimization of integrated marketing campaigns. Ensure consistency and alignment of messaging across all platforms (social, digital, print, in-store, etc.).

Data-Driven Decision Making: 

• Dive deep into customer insights, sales data, and campaign performance metrics to identify opportunities for growth. Use data-driven insights to optimize marketing strategies, drive personalized communication, and refine campaign tactics.

Creative Direction: 

• Provide creative direction to internal teams and external agencies, ensuring that all marketing materials and campaigns are on-brand and aligned with company goals.

Segmentation & Personalization: 

• Leverage customer segmentation strategies to tailor communication and marketing efforts to specific customer groups, improving personalization and customer engagement.

Customer Experience Leadership: 

• Ensure that marketing strategies and campaigns consistently reflect a customer-first approach, enhancing the overall customer experience across both digital and physical touchpoints.

Training & Development: 

• Lead workshops and training sessions for cross-functional teams, ensuring all stakeholders are aligned on brand guidelines, campaign objectives, and best practices.

Brand Advocacy: 

• Act as a brand ambassador, ensuring all marketing initiatives reflect the company’s values and mission while positioning the brand in a positive light across all channels.

Project Management: 

• Oversee multiple projects simultaneously, ensuring deadlines are met and budgets are adhered to. Maintain a high standard of quality while executing complex initiatives in a fast-paced environment.

Problem Solving & Agile Thinking: 

• Approach challenges with a solution-oriented mindset, quickly adapting to changing circumstances and priorities. Work collaboratively with teams to troubleshoot and resolve issues.

Stakeholder Management: 

• Manage and influence internal stakeholders, including senior leadership, ensuring alignment with brand strategy and key business objectives.

Market Trend Analysis: 

• Keep up-to-date with industry trends, competitor activities, and emerging technologies to inform marketing strategies and drive innovation within the brand.