Head of Content at Apex Group

Description

• We’re looking for an experienced and engaging storyteller to oversee and lead content production across our global operations. As the Head of Content, you will be responsible for ensuring that our brand narrative, tone of voice, and key messages are consistently embedded in all content produced worldwide. This role requires a blend of creative, strategic, and operational expertise, as well as significant project management skills to oversee multiple projects simultaneously, driving brand awareness and affirming Apex Group as a leading voice and thought leader in our industry. The ability to interface effectively with C-suite and executive teams is essential to ensure alignment with organizational priorities and to champion content initiatives at the highest levels.

Job specification 

Content strategy and leadership

• Develop and drive the overarching content strategy in collaboration with senior marketing leadership, working closely with the Head of Demand on aligning with campaign objectives to achieve KPIs.
• Lead content ideation, creation, and prioritisation to ensure production of market-leading assets.
• Work closely with the Content Manager to write, edit, and proofread content at various stages of the production lifecycle.
• Optimise content efficiencies and continually repurpose and refresh existing materials to maximise value and speed to market.
• Ensure all content aligns with campaign strategy and supports execution.
• Define and execute research projects to advance brand narrative and thought leadership.
• Maintain a competitor watch and deliver actionable insights to relevant teams.
• Gather, interpret, and translate data insights for regional leaders and sales teams.
• Manage content processes and workflows within the Content Management System (Optimizely).
• Collaborate with Demand and Field Marketing teams to ensure content relevance and local nuance.
• Work with the Brand team to develop engaging multimedia content for digital distribution.
• Oversee and approve all external email marketing content, ensuring strong narrative and engagement.
• Leverage best practices to repurpose long-form content across multiple digital platforms.
• Lead and continuously enhance the global content operations model, ensuring scalable processes, governance, and workflow maturity across regions.
• Drive operational excellence by optimizing content planning, production, and distribution processes, improving efficiency, quality, and cross‑functional alignment.
• Establish and maintain best‑practice frameworks for content governance, resource allocation, and workflow management.
• Demonstrate significant project management skills by overseeing and coordinating multiple content projects simultaneously, ensuring timely delivery and quality across all initiatives. 

Social media management:

• Create, review, and approve content for various social media platforms, ensuring adaptability for platform-specific audiences (e.g., Instagram, LinkedIn, YouTube, TikTok, Glassdoor).
• Work closely with the Social Media Manager to repurpose and amplify long-form content and to expand organic social activity.
• Manage external social media agencies and oversee monthly reporting to inform ongoing strategy.
• Collaborate with internal teams (e.g., Internal Comms, CSR) to deliver compelling stories and enhance employer branding via digital channels.
• Monitor competitors and digital trends to identify new engagement opportunities.

Stakeholder and team leadership:

• Line management of the Content Manager and Social Media Manager and assign content creation and delivery tasks across communications and digital operations teams.
• Partner with the Head of Media to align commercial activity with media outreach for optimal editorial ROI.
• Support the enforcement of the content operations model and foster collaboration across broader stakeholder groups.
• Demonstrate strong prioritization skills to manage content requests effectively.
• Utilize project management methodologies to track progress, manage resources, and deliver multiple projects on time and within scope.
• Create, review, and approve content for various social media platforms, ensuring adaptability for platform-specific audiences (e.g., Instagram, LinkedIn, YouTube, TikTok, Glassdoor).
• Work closely with the Social Media Manager to repurpose and amplify long-form content and to expand organic social activity.
• Manage external social media agencies and oversee monthly reporting to inform ongoing strategy.
• Collaborate with internal teams (e.g., Internal Comms, CSR) to deliver compelling stories and enhance employer branding via digital channels.
• Monitor competitors and digital trends to identify new engagement opportunities.

Stakeholder and team leadership:

• Line management of the Content Manager and Social Media Manager and assign content creation and delivery tasks across communications and digital operations teams.
• Partner with the Head of Media to align commercial activity with media outreach for optimal editorial ROI.
• Support the enforcement of the content operations model and foster collaboration across broader stakeholder groups.
• Demonstrate strong prioritization skills to manage content requests effectively.
• Utilize project management methodologies to track progress, manage resources, and deliver multiple projects on time and within scope.

Skills Required:

• Extensive background (10+ years) in financial services content development and/or communications, including leadership experience in marketing, research, and comms roles.
• Previous experience working in private equity backed, high pace environments advantageous.
• Strong organizational and operational leadership skills, with experience maturing content operations in complex, multi‑market environments.
• Strong relationship-building and stakeholder management abilities, including experience interfacing with C-suite and executive teams.
• Proven expertise in social media content creation, strategy, and campaign execution.
• Ability to distil long-form content into engaging, audience-specific copy for multiple platforms.
• Comfortable with data analysis, research design, and translating findings into compelling narratives.
• Excellent interpersonal and communication skills, with the ability to engage media, clients, prospects, executives, and all stakeholders persuasively.
• Growth mindset, valuing learning, action, shared ownership, and transparency.
• Demonstrable experience in producing audience-focused, compelling stories that support brand objectives.
• Experience collaborating across geographically dispersed, multi-functional teams.
• Significant project management experience with a proven ability to manage and deliver multiple complex projects concurrently, ensuring deadlines and quality standards are consistently met.