The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer.
For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in Sout...
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Manage day-to-day community engagement across social media platforms, including responding to comments, messages, and mentions in a timely and brand-appropriate manner.
Create, schedule, and publish social media content in line with approved content calendars and brand guidelines.
Actively monitor brand mentions, keywords, and conversations to identify engagement opportunities, risks, or emerging issues.
Manage and execute online competitions, giveaways, and interactive community initiatives.
Support the execution of social media campaigns by coordinating with internal teams and contributing to content and engagement execution.
Provide live coverage and real-time engagement during events when required.
Escalate sensitive issues, complaints, or crises appropriately while maintaining professionalism and brand tone.
Track, collect, and report on community engagement metrics, including likes, shares, comments, and sentiment.
Prepare basic weekly and monthly engagement reports with insights and recommendations.
Maintain accurate engagement logs and documentation of interactions and escalations.
Contribute to continuous improvement of community management processes and best practices.
Minimum Requirements:
Matric
Higher Certificate, Diploma, or relevant tertiary qualification or certification
BSc Degree in Marketing or a related field (advantageous)
Minimum of 2 years’ experience in community management or a closely related role
Proven experience managing online communities and social media platforms
Experience with live event coverage
Experience planning and executing community initiatives
Ability to identify, track, and report on relevant community KPIs