Head of Customer Marketing at Diageo

Job Description :

The Head of Customer Marketing has the accountability for leading the Customer Marketing team in South Africa. The purpose is to drive sell-out by creating value:  for shoppers, for customers and for Diageo while developing commercial talent. They define and drive strategies focused on enabling Diageo to win at the moment of choice by satisfying shopper desires in a category and customer context, executing all those in brilliancy at the POS.

Top Accountabilities:

• Lead the IMC Sufficiency Master plan to assure we exceed AOP in NSV and Trading profit.
• Anticipate Market dynamics, competition actions and economic trends
• Assure Perfect execution of the plans and commercial fundamentals.
• Own and lead JUBP and cycle brief process to assure communication and tools are on time for the customer teams.
• Joint Value Creation agenda with top customers.
• Develop a Trade Strategy that maximizes Sell-Out and assure a “best in class” in store presence to influences the customer/Channel shoppers in the different relevant occasions.
• Own the In Store and the Shopping Experience transformation by delivering an outstanding experience to shoppers and consumers for Spirit categories that can bring a category expansion and BT growth.
• Drive productivity by embedding and developing a  M&E culture to maximize ROI of the entire commercial funds.
• Lead the category and channel CMO team capabilities to transform the business and the relationship with top customers. Develop future CMO talent for the country and region.
• Co-Lead the RTM transformation together with customer teams by assuring quality coverage of the different point of sales across the market. RTM as a competitive advantage...