Head of Marketing and Communications - Gauteng (60164) at Ntice Sourcing Solutions

Job Description

• Our client, market leader in the South African Roadside Assistance Services, is currently recruiting a permanent position for a Marketing and Communications Manager, based in Gauteng.

Job overview:

• The Marketing and Communications Manager develops and delivers integrated marketing and communications strategies for internal and external audiences. The role focuses on creating engaging multi-channel content, strengthening brand and reputation, and supporting customer demand through targeted campaigns and effective messaging.
• Key responsibilities include contributing to product and service innovation, providing strategic marketing support aligned with business plans, and developing a comprehensive marketing and communications strategy and plan within approved budgets to support organizational objectives and business units.

Duties and Responsibilities:

Marketing and Strategy

• Develop and implement an integrated Marketing and Communications Strategy aligned to organisational strategic objectives
• Drive customer acquisition campaigns across business units using customer insights, data analysis, and market research
• Develop business cases for projects, quantify value, and assess ROI
• Define campaign targets aligned to sales objectives for direct and indirect channels
• Identify and implement communications strategies to promote products and services
• Collaborate with sales, operations, and other business units to ensure campaigns are appropriately planned and resourced
• Manage the marketing and communications budget effectively

Campaign Management

• Plan and execute campaigns aligned with customer value propositions and predefined targets
• Manage campaign briefs and oversee execution by agencies and service providers
• Procure and manage above- and below-the-line creative, PR, web, and media requirements
• Negotiate advertising and media rates to optimise budget performance
• Launch, monitor and measure campaign performance and analyse results to determine ROI

Brand and Reputation Management

• Develop and implement brand strategies supporting organisational and product strategies
• Position and differentiate the brand across customer segments and channels
• Maximise brand value through targeted value propositions and campaign alignment
• Manage and safeguard organisational and brand reputation

Operational and Leadership Responsibilities

• Develop and execute an overarching Marketing and Communications Plan across all business units within approved budgets
• Conduct risk and impact assessments for projects and campaigns and develop mitigation plans
• Lead and manage departmental resources to ensure successful strategy implementation
• Ensure alignment and integration between marketing, communications, and sales functions
• Perform related duties as required by executive leadership

Minimum Requirements:

Education and Experience:

• Relevant bachelor's degree (e.g., BCom or equivalent qualification)
• BCom Marketing would be advantageous
• Minimum 8 years' experience in a services environment
• At least 5 years' experience in a senior marketing management role
• Experience in strategic planning, campaign management and channel marketing
• Proven project and programme management experience
• Demonstrated people leadership and team management experience
• Digital marketing experience advantageous
• Proven copywriting and publication development experience

Knowledge and Skills:

• Strong understanding of marketing, communications and channel marketing principles
• Knowledge of research methods, statistics and campaign performance analysis
• Knowledge of media production, communication techniques and industry trends
• Understanding of service industry marketing dynamics
• Proficiency in MS Office applications including Word, Excel, PowerPoint, Outlook and Project
• Strong analytical, creative and problem-solving abilities
• Excellent written, verbal and presentation skills
• Strong leadership and interpersonal skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong organisational skills and attention to detail
• Commercial awareness and strong professional work ethic