Head of Marketing - CapeTown at Amazon

Key job responsibilities

• The Head of Marketing will be responsible for maximizing customer engagement and optimizing marketing spend across a complex marketing mix (Online, Mass & Brand Advertising, Brand Awareness, promotional activities etc.), through the development and execution of programs, while effectively influencing supporting teams and partners. Amazon has multiple programs that drive customer engagement, and the Head of Marketing is responsible for the customization of these programs to align to unique customer needs.
• We are looking for an adaptable leader to own ambiguous challenges for Amazon business and customer. The Head of Marketing will be the voice of the customer in important decisions, bring customer insights to the forefront, and advocate for improvements to the core customer experience.
• They will need to grasp the big picture quickly, create ambitious goals for the team and build credibility with business and cross-org partners (Business Development, BI/Analytics, Product and UX, Marketing Operations, as well as external agencies). They will need to operate at all levels and know how to simplify to deliver an engaging CX across evolving operations. They will champion the integration and inclusion of employees by developing a strong organizational identity and culture.
• The Marketing Lead will be an expert in formulating customer-centric multi-channel campaigns; analyzing data and research to understand digital buying journeys; and running experiments to optimize user experiences, media, messaging, content and conversion rates. They must have experience managing multiple programs simultaneously and have a proven track record executing integrated digital/e-commerce strategies to educate, engage, and acquire customers.
• This position offers an unparalleled opportunity to leverage your understanding of marketing, CX and online products, on behalf of customers.

BASIC QUALIFICATIONS

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales