Head Of Marketing - Health at Discovery Limited

Key Purpose

The Discovery Health business is the largest in the Discovery Group and continues to grow and expand in new directions to drive healthcare innovation & new revenue streams. The Head of Marketing for Health partners with the SA & rest of Africa business to create, develop and implement strategically aligned marketing solutions, namely driving new business growth, ensuring member engagement and strengthening the brand for all areas of the Discovery Health business. The incumbent provides specialist advice and marketing direction to key stakeholders, namely business CEOs and various Excos, while leading, co-ordinating and coaching a team of marketing specialists.   

Areas of responsibility may include but not limited to

Defines, aligns, and drives the implementation of the marketing strategy

• Defines the annual marketing strategy in alignment with the business strategy. This strategy may require customization throughout the year to leverage new areas of focus or opportunity.
• Stays up to date with international best practice and trends, and ensures that this is incorporated into the strategy.
• Unpacks complexity and provides new ideas and thought leadership to drive engagement with the brand.
• Creates innovative, consistent, and integrated solutions to improve business practices, processes and synergies to improve revenue generation, efficiencies, or effectiveness.
• Proactively identifies opportunities for continuous improvement, innovation and growth of the Health marketing function in terms of capacity and capability to ensure it is world class  
• Oversees the execution of multiple projects from conception to implementation.
• Oversees effective delivery of campaigns and ensures that campaign activities translate into profits or other strategic business objectives, including creating value for members, broader society and shareholders.
• Guides and enables change management initiatives and communication requirements for all projects.
• Ensures continuous communication and alignment across all relevant marketing specialist areas as well as relevant Group and business stakeholders.
• Ensures collaboration with R&D/ product and the technical marketing teams on product development, research, proposition development, product launches and thought leadership.
• Actively participates in relevant business excos as the “marketing voice” and on the marketing exco actively contributes to the governance and leadership of the greater marketing team.

Leads marketing specialists & ensures continuous improvement & professional development

• Creates an environment conducive to cross-functional skills transfer, and integrates and harnesses team talent across various portfolios within Health Marketing.
• Creates an environment where innovation is encouraged and provides the necessary guidance, coaching and support in this regard.
• Oversees team performance and ensures teams are highly motivated, challenged and supported, aligned to the Discovery values
• Implements company policy, systems and disciplinary procedures when necessary.
• Recruits and develops quality staff as required in consultation with HR.
• Ensures the team has excellent product and technical knowledge to deliver strategy and build brand.
• Respects diversity and encourages an environment that values inclusivity.

Education and Experience

Essential:

• A minimum of 8-10 years’ experience in consulting, marketing or the equivalent with a proven track record of conceptualization and implementation of strategy or heading up a department or function.
• A completed NQF Level-7 qualification.

Preferred:

• Experience in healthcare and/or financial services.
• Master’s degree or the equivalent.