Head of Marketing - Parktown at Rand Mutual - RMA

Develop & Refine Brand Identity

• Create a brand plan and brand strategy, ensuring all aspects of RMA and its associated companies’ marketing activities align with the ethos and goals of the brand
• Develop high quality and effective marketing materials that align correctly with the overall brand strategy
• Present the brand strategy to Exco and the sales and marketing teams at internal meetings
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles
• Act as RMA’s brand champion and expert while ensuring brand integrity in all respects by championing the brand internally, making sure all elements of the company understand the brand and its goals

Brand Positioning and Management

• Develop and maintain brand corporate identity
• Provide branding direction and develop and execute brand marketing programs
• Communicate our brand personality internally and align company around foundational ideas
• Collaborate with other departments to ensure that the commercial goals of the brand are met by helping to develop advertising and promotional programs  

Customer Value Management

• Define and implement customer strategies and policies to deliver on strategic objectives and customer experience
• Develop and implement RMH wide customer understanding & segmentation and relationship management strategies
• Work closely with Marketing Team to define customer experience for each pillar (i.e. COID, RML, AIT)
• Define the customer value proposition and cascade through relevant products & services
• Drives business development initiatives to grow RMA & RML customer base by collaborating with business and the marketing team 

Creative Design Studio Management

• Oversee overall creative designs (branding, user interface, web design, DTP and print media)
• Lead and direct the creative team output  

Customer Insights

• Gather, review, and organise customer data and profiles into segments
• Interpret customer data to generate behavioural trends for improved customer experience
• Ensure maximum customer engagement and best possible results of campaigns by dissecting campaign results to understand underlying behavioural patterns and to develop insights
• Manage and continuously improve on customer engagement metrics 

Team Management

• Staff performance monitoring, coaching and development
• Recruitment and selection of new members of the marketing team
• Ensuring staffing levels are maintained in order to complete all aspects of the customer strategy
• Lead team members through campaigns 

Requirements

WHAT YOU'LL BRING TO THE TABLE?

• Knowledge of business policies, processes and procedures, legal compliance
• NQF Level 8: Honours Degree in Marketing, Business Management, or Advertising
• Minimum 8- 10 years of experience in a similar role within the insurance/financial services sector, 5 years at Senior Management level
• Strong project management skills
• Experience in leading change and transformation based on insights in operational unit
• Experience working with CRM system
• Experience managing a team
• Project management experience
• Digital marketing experience
• Data analytics experience