Head of Paid Media at Superbalist.com

Your responsibilities will include the following:

• Manage and grow the in-house Paid performance team.
• Manage and optimise a large, multi-million Rand Paid Media marketing budget across various channels to meet Business KPIs.
• Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android, iOS & HMS Apps).
• Develop & Implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders including Brand, BI, Retail and Product teams
• Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team.
• Liaising with the Brand team to drive Superbalist.com brand awareness and assist in keeping superbalist.com top of mind.
• Daily, weekly & monthly operational, and management reporting on all Paid Media and Marketing Channels.
• Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs.
• Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
• Profiling, identifying and testing new potential Paid Channels. 
• Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
• Assist with overall Reporting strategy requirements including Google Analytics and MMPs
• Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)

 Attributes required:

• Highly Analytical
• Attention to detail
• Excellent communication skills, both written and spoken
• Organised, ability to prioritise
• Solutions-oriented, can-do attitude; self-motivated
• Comfortable with learning and adapting to new systems

Qualifications and Experience:

• A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science6 - 8 years’ experience in PPC positions
• Experience managing a high-performing team
• Experience on the following platforms
• :Extensive Google Ads Experience (Required)
• Google Search
• Google Shopping
• GDN (Prospecting & Remarketing)
• Youtube
• Google Merchant Centre (GMC) (Required)
• Google Analytics (Required)
• App Advertising - Acquisition & Retention (Required)
• Facebook Business Manager (Required)
• Facebook/Instagram Ads (Required)Tiktok Ads (Required)
• The GMP Suite including SA360 & DV360 (Beneficial)
• GTM (Beneficial)
• Looker Studio (Beneficial)
• AppsFlyer (Beneficial)
• Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
• Strong Programmatic Buying experience
• 2-3 years’ experience in the Acquisition & Retention of App Users
• Managing App Partners
• App Analytics (Appsflyer)
• Understand the mobile customer and their buying behaviour.
• Managing mobile/app marketing budget and initiatives across channels.