Hydration Content Manager at The Coca-Cola Company

What you will do

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Education and Experience Requirement

• Bachelor’s degree required. 
• Minimum 5-7 years of experience working in a strategic marketing capacity
• Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Key Knowledge Requirement

• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Collaborate and build consensus
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Lead and shape consumer research

Work Focus

• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus

• Communicate with both internal and external parties
• Responsible for sharing information and influencing others

Skills

• Leadership;
• Media Planning;
• Creative Development;
• Consumer Segmentation;
• Quantitative Research;
• Digital Media Strategy;
• Competitive Assessments;
• Marketing Strategies;
• SWOT Analysis;
• Brand Positioning;
• Analytical Techniques;
• Social Media Strategies;
• Problem Solving;
• Brand Architecture;
• Channel Management