Intergrated Media Strategist at Publicis Groupe

Responsibilities

• You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key strategic briefings, status meetings, integration meetings with agency partners
• Produce and present media strategies
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Review and direct all offline and online media outputs.
• Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
• Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disaplines, monitor progress, direct optimisation changes, avoid under / over-spends and add provide insight to post campaign reports.
• Work collaboratively within the Offline Planning and Buying processes - write and present internal briefs across all off disaplines, monitor progress, direct optimisation changes add provide insight to post campaign reports.
• Work collaboratively within the Out-Of-home Planning and Buying process - write and present internal brief, monitor progress, direct optimisation changes add provide insight to post campaign reports.
• Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.
• Ensure the Mediatools platform is kept up to date.
• Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
• Ensure that your time sheets are maintained and timeously updated.

Qualifications

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics

Training requirements:

You will be required to acquire the following certificates over the first six months in your new position.

• Google Ads Video
• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning

Experience:

• At least 5 years of media strategy experience
• At least 3 years working on a global client account
• At least 5 years of experience working on a TV-lead account
• At least 2 years of experience working with TV + digital video synergy
• At least 2 years of experience preparing and presenting digital strategy.

Hard Skills:

• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation software.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage