The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the ...
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Ensure that the stations Digital Media Strategy is implemented
Collate detailed information for conducting research and benchmarking exercises within the Radio Digital media environment so as to apply best practices.
Support station management as well as Digital & OTT Manager in rolling out various digital projects and campaigns
Compile campaign briefs in a clear, concise, comprehensible manner.
Coordinate and oversee implementation of digital projects and campaigns as tasked to do so by the Digital Product Specialist or Marketing manager
Coordinate and oversee implementation and monitoring of commercial campaigns.
Perform administrative tasks to ensure the functionality of digital platforms and activities.
Provide input into weekly, monthly, and quarterly reports by collating information from various digital media platforms and metrics
Update and collate campaign specific reports.
Monitor comments and posts daily on social media channels, engaging audiences through a wide range of social media activities and location-based marketing applications, primarily Facebook, Twitter, Instagram, YouTube, and own SABC platforms.
Create sharable, compelling, visual contents blending video, photo, and effects to increase engagement and growth of online community.
Promote station content on the station’s digital media platforms
Assist in improving search engine efficiency.
Monitor and report on operational risks and compliance.
Utilize internal control measures to ensure credibility of information and reduce risks.
Ensure compliance with applicable policies, SLAs, and relevant legislations.
Maintain good relationships with station producers and presenters with the intent to advise and leverage on their digital footprint.
Liaise with internal and external teams for successful implementation of digital projects and campaigns.
Capture videos, images and compelling content at both station and client events.
Support the station management in building a conducive environment with positive energy, knowledge building and results-oriented culture.
MINIMUM REQUIREMENTS:
Diploma in Digital Marketing, Media studies or relevant discipline (NQF 6)
Diploma in Digital Marketing and/or Graphic Design would be an advantage.
Proficiency in digital software, design software & digital marketing techniques and tools.
Exposure to digital marketing campaigns.
Ability to follow instructions and work independently and in a team on projects and campaigns.
Scenario planning, Creativity – ability to conceptualize campaigns and new concepts.
Good understanding of digital reporting metrics and ability to use analytical tools to make informed decisions.
Digital trends analysis.
Strong research skills.
Analytical and problem-solving skills.
Well-organized with a customer-oriented approach
Proficiency in the Radio Station’s broadcast Language, Sesotho.
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